What are the responsibilities and job description for the Technical Marketing Engineer position at Lancope?
Technical Marketing Engineer
Job purpose
Technical Market Engineer responsible for the promotion and sell of Lancope’s products. You will be responsible for helping the sales and sales engineer team to fulfill their sales objectives and goals by combining your technical and marketing knowledge and competences. Additional responsibilities include providing technical support and advice in order to develop new products, analyze the market trends and expectations and design new sales and promotion techniques.
Main responsibilities
- Design, develop and carry out technical marketing strategies
- Establish and develop technical marketing objectives and goals
- Analyze and interpret marketing trends concerning technical products or services
- Prepare and present analytical reports
- Organize and conduct research activities
- Evaluate the consumer's needs and expectations and design and introduce new products
- Design and develop new strategies and techniques in order to promote and sell more products
- Develop marketing and promotion campaigns
- Ensure compliance with technical marketing practices
- Provide technical support in order to develop new products
- Provide technical advice to staff
- Increase the company's awareness and recognition by providing high quality technical products and services and promoting excellent customer service
Required skills
- 3 years of experience as a Technical Marketing Engineer or Sales Engineer
- Excellent oral and written communication skills
- Interpersonal competences and presentation skills
- Professional appearance and behavior
- Able to understand market trends and customer needs
- Technical knowledge and competences
- SaaS and PCI knowledge and competences
- Computer Science or Engineering Degree