What are the responsibilities and job description for the Marketing Manager position at Lalamove?
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Latin America, the Middle East and now have our sights on taking our best-in-class technology to the rest of the world. And we need your help to get us there!
We are now seeking a high-caliber Marketing Manager based in New York. The ideal candidate will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove founding team in the US team, you will be leading the local marketing team and collaborate closely with the rest of local and regional stakeholders to achieve marketing excellence.
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Responsible for the marketing success across all funnels
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Develop and implement brand and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth with a near-term emphasis on brand awareness and influencer marketing activity; ultimately achieving KPIs such as first-time user, user base, driver lead growth, number of orders, and cost control (e.g. CAC)
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Manage internal and external resources to ensure marketing & PR campaigns are rolled out as planned and on budget
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Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc. in service of broader brand and growth objectives
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Derive actionable insights from marketing and product data and take prompt actions in ROI-driven optimization; constantly test and uncover new marketing opportunities
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Oversee and develop a team of three direct reports (digital marketing, graphic design, content marketing), providing clear direction, communicating strategy effectively, and driving performance
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Collaborate with functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution or any other appropriate functions as required
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6 years of relevant working experience and a proven track record of success
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Prior experience in a marketing-related role in a tech company is a plus
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Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization
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Proficient with marketing technology tools and able to turn marketing data into actionable insights
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Prior experience in acquisition, digital and offline marketing, CRM or other growth marketing-related roles is preferred
- Prior experience with social media marketing, influencer outreach, and partnership development is preferred
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Organized, meticulous, results-oriented, able to work under pressure and tight deadlines
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Ability to multitask and prioritize tasks in a fast-moving environment
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Team-player with start-up spirit and able to fit in a diversified and dynamic working environment
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Excellent command in written and spoken English
To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.
This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.us/en-us/candidate-privacy-notice
Salary : $100,000 - $140,000