Regional Sales Director

Regional Sales Director (Direct Hire)

Location: San Bernardino, CA 92408 (on-site)

Territory/coverage includes:

• San Bernardino, CA 92408
• Los Angeles, CA 90018
• Sacramento, CA 95834

Schedule: Monday–Friday, 8:00 AM–5:00 PM

Travel: 50% overall, with 10–20% overnight; during start-up phase, expect increased on-site presence (up to 80–100%)

Reports to: VP of Sales

Direct reports: 23

Compensation: $146,000–$185,000 base (exempt) monthly commission opportunity annual bonus

Tools: CRM/sales tracking (Salesforce experience preferred)

Position summary

The Regional Sales Director is responsible for meeting and exceeding gross enrollment goals for the assigned region by developing and executing a sales plan and leading B2B and B2C growth activities. This leader builds referral partnerships, drives pipeline health, forecasts performance, and develops a high-performing outreach/enrollment team across multiple sites.

Key responsibilities

Sales strategy, plan development, reporting (approx. 40%)

• Build strong partnerships with internal stakeholders across operations, clinical, finance, and compliance to support growth.
• Develop regional and center-level referral channel and market strategies aligned with regional priorities and national sales direction.
• Create and execute annual/quarterly/monthly sales plans (channels/accounts, initiatives, tactics) to achieve growth targets.
• Align sales plans with company sales systems to optimize team performance.
• Analyze, identify, and grow priority referral channels to maximize referral partner productivity.
• Monitor territory coverage to ensure optimal market coverage and performance.
• Manage weekly/monthly KPI reporting and maintain accurate forecasting to leadership.
• Monitor the enrollment funnel to ensure lead quality and conversion viability.
• Build a brand within the assigned region without existing market share.

Sales leadership, supervision, talent development (approx. 60%)

• Monitor individual performance and administer performance management protocols to drive growth and development.
• Develop quarterly and monthly sales plans with Outreach Specialists to achieve gross enrollment goals.
• Implement and administer the Sales Bonus Plan for targets and performance payout.
• Reinforce national sales trainings with sales teams to maximize performance.
• Maintain a funnel of qualified leads and referral sources, including accurate records of sales/prospecting activity within the CRM.
• Help set the tone of the department to maintain morale, teamwork, and a positive culture.
• Coach and mentor center Outreach Specialists on sales approaches, best practices, and tactics to improve engagement and productivity.

Required qualifications

• Bachelor’s degree from an accredited institution.
• 11 years of related experience, including 5 years of demonstrated success leading sales teams and delivering on business sales objectives.
• Experience supervising staff in multiple facilities/locations and the ability to communicate via various methods.
• Proven ability to interact effectively with senior executives.
• Ability to manage a cross-functional team effectively.
• Experience developing sales strategies and performance management metrics.
• Exceptional verbal and written communication skills.
• Leadership ability, entrepreneurial attitude, and strong teamwork.
• Strong training and presentation skills.
• Excellent negotiation and sales skills.
• Ability to work under pressure and deadlines.
• Valid state-issued driver’s license, personal transportation, good driving record, and auto insurance as required by law.

Preferred qualifications

• Master of Business Administration or related master’s degree.
• Experience in aging and long-term care services.
• 3 years of Medicare Advantage/Managed Medicaid/Commercial Health Plan sales experience.
• Experience with CRM and sales tracking systems (e.g., Microsoft Dynamics, Salesforce, Playmaker); Salesforce specifically noted for this role.

Background checks / onboarding requirements

• Background check including OIG
• Drug screening (4-panel; no THC)
• Motor vehicle report (MVR); must have license and insurance

Benefits (Day 1 eligibility)

• Medical (United; Kaiser option for CA residents)
• Dental, vision, life insurance
• 401(k) with 50% match of the first 4% contributed
• 11 paid holidays
• PTO accrual (15 days year 1; 17 days year 2; 22 days year 5)
• Sick time (40 hours annually)
• EAP, wellness benefit, employee discounts
• Tuition reimbursement (after 1 year of service)
• Employee referral bonus program (up to $10,000)