What are the responsibilities and job description for the Southern Regional Sales Manager (TX, OK, AR, LA) position at Lakeland Industries?
Southern Regional Sales Manager (TX, OK, AR, LA)
At Lakeland Industries, we don’t just sell PPE—we protect the people who run into danger when others run out.
We’re looking for a driven, boots-on-the-ground sales leader to own and grow our U.S. territory – (TX, OK, AR, LA). If you thrive on building relationships, closing deals, and being the go-to expert for your customers, this is your chance to make a real impact.
You’ll be out in the field—meeting with distributors, and decision-makers—more than 85% of the time. You’ll have the freedom to run your territory like a business, backed by a company that values integrity, innovation, and service.
We’re looking for someone who:
- Knows how to build trust and drive results
- Can speak the language of the fire service—or is ready to learn fast
- Is energized by face-to-face selling and long-term partnerships
- Wants to be part of a team that’s shaping the future of safety
If you’re ready to take ownership of a high-impact territory and help protect the world’s workers, we want to hear from you.
As the S. Regional Sales Manager (TX, OK, AR, LA), you will be responsible for driving growth and deepening relationships across your assigned territory. This role requires a strategic mindset, strong customer focus, and the ability to execute sales initiatives that align with Lakeland’s broader business goals.
You’ll lead territory planning, manage key distributor and end-user relationships, and collaborate cross-functionally to ensure alignment with national sales strategies. Success in this role means delivering results while representing Lakeland’s values of integrity, innovation, and service.
If you’re ready to make an impact in a purpose-driven organization and help shape the future of safety in the South U.S. region, we’d love to meet you.
Territory Residence: Candidates must be willing to reside within the state of TX, OK, AR, or LA
Key Job Responsibilities:
- Comfortable being a 'road warrior' - in person expectation of being with customers more than 85% of the time.
- Focus on sales within an assigned geographic territory and/or assigned customer accounts
- Manage and develop new and existing dealer and end user relationships
- Quote programs for customers with technical accuracy and within Company pricing guidelines
- Stay current in knowledge of Fire Service product features (including competitor technology), legislation, and regulations
- Attends trade shows, seminars and meetings that relate to the sales and marketing of our products
- Bachelor’s Degree in Business Administration, Marketing, Sales, or equivalent industry experience.
- Strong entrepreneurial skills and motivated by building something new
- Strong knowledge of PC-based applications (Microsoft Office Suite etc.)
- Proven customer relationship-building skills
- Experience using CRM applications
- Experience working and/or selling in the U.S. Fire Service is strongly preferred but not required.
More about the position and the type of candidate required:
- Ability to work with minimal supervision, self-motivated and a desire to work on a winning team
- Excellent presentation and time management skills
- Strong analytical, organizational, and communications skills
- Self-motivator with a positive outlook
- Strong interpersonal skills and effective at building relationships
- Adaptable to changing environments
- Detail-oriented and strong organizational skills
- Highly organized and able to work under pressure