What are the responsibilities and job description for the Email & CRM Specialist position at LAGOM?
ABOUT LAGOM
LAGOM is a brand house building modern consumer products at the intersection of design, innovation, and culture. We operate multiple digital-first brands and focus on creating scalable, design-driven products that elevate everyday experiences.
ABOUT THE ROLE
We're hiring an Email & CRM Specialist to own CRM end-to-end, from analysis and strategy to execution. This is a hands-on role where analytical thinking, creativity, and results matter equally. You’ll support multiple brands under LAGOM, with a strong focus on WEDAY—our primary brand known for premium, modular smoking accessories that blend function, aesthetics, and self-expression.
You'll manage campaigns, flows, segmentation, and retention across email, SMS, and VIP program — using data to drive what we do next, and executing it.
PORTFOLIO is a plus.
WHAT YOU’LL DO
Main responsibility:
- Data Analytics & Strategy — Monitor performance, report on results, and turn findings into action
- List & Segmentation — Grow the list and build/maintain clean, effective segments
- Flow Automation — Build and maintain automated flows across the customer lifecycle
- Deliverability — Keep sender health strong so campaigns actually land
- Customer Retention — Run VIP, referral, and win-back programs to keep customers engaged
- Email Campaign — Plan, write, design, and send email campaigns
Secondary role:
- SMS Campaign — Plan and execute SMS campaigns alongside email
- Support ideation and creation of visual assets for CRM content
- Stay current on Klaviyo features, relevant AI tools, and email/SMS best practices to keep improving performance and efficiency
REQUIREMENTS
- 2-5 years of hands-on CRM/lifecycle marketing experience in DTC or ecommerce, ideally specialized in email marketing
- Proficiency in Klaviyo at a hands-on level, including flows, segmentation, campaigns, and deliverability
- Strong analytical mindset — comfortable pulling and interpreting performance data and turning it into an action plan
- Understanding of customer segmentation and lifecycle stages
- Working proficiency in Canva for email/SMS creative
- Basic understanding of layout, typography, visual hierarchy, and brand systems
- Strong copywriting skills for email/SMS content
- Detail-oriented
- Able to work across multiple brands, each with a distinct visual identity and tone of voice
- AI-savvy: comfortable using tools like ChatGPT for content/copy ideation and Claude for building workflows and interpreting datasets
BENEFITS
- Salary Range: $28–$36/hour, depending on experience and skill set
- Comprehensive health insurance support
- Retirement plan
- PTO accrual
- Employee discounts on products
- Performance-based bonuses
Salary : $28 - $36