What are the responsibilities and job description for the Marketing Intern position at LaFrance Corp?
Who We Are
LaFrance Corp is a privately owned business founded in 1946. Our corporate headquarters is located in Concordville, Delaware County, PA. LaFrance Corp is a creative work community with a strong corporate culture and fundamental core values such as Family, Teamwork, Use of the Creative Process, Respect for our Roots, Love of Technical Challenges, Honest and Fair, and Home-Grown Management. Business Units within LaFrance Corp include LaFrance, PacTec, Benmatt Industries and JAT Creative Products.
LaFrance Corp is a global leader in the design, development, and manufacturing of on-product branding. We work with top leaders in consumer and professional markets. Our products can be seen on high-end sunglasses, premium refrigerators, car key fobs, top-rated golf clubs, robotic vacuums, and much more. We believe small details make a lasting impression and build brand strength for our customers.
What Sets Us Apart
At LaFrance our core guiding principle is to Live Long and Prosper. With over 75 years of experience, we continue to drive value and success with top global brands. We maintain a casual, yet professional atmosphere and promotion from within is an essential core value. We believe in a work life balance and promote a healthy lifestyle program for all employees. Our volunteer team provides multiple opportunities a year to serve our community. We acknowledge our team members’ years of services with quarterly employee luncheons, knowing the people are what makes our company great.
Benefits include paid holidays, relaxed dress code, culture teams, and a fitness center on the premises.
LaFrance Corp is currently seeking a Marketing Intern.
This is a hybrid role.
Key Responsibilities
- Content Creation: research and development of new tools for digital outreach, using AI platforms/apps to develop toolkit to be used for targeting and account development (videos, decks, GIFs, etc)
- Marketing Collateral: develop and improve materials for use by our Account Development team including physical display board creation using existing templates that showcase trends, marketplace sightings, and product spotlights
- Research: in-depth review of trends in design, branding, and business strategy within existing and target industries/accounts
- Department Assistant: support Marketing Associates in a variety of tasks including execution of creative marketing campaigns, assembly of physical display boards, trip preparation (display set-ups and packaging of materials), creation of industry-specific & business unit focused email blasts, inventory management for industry-specific materials, taking product photos for use in digital/physical displays
- Team Meetings: attend a variety of industry team meetings, help compile notes and support follow-up actions as needed
Qualifications
The ideal candidate will possess excellent organizational and time management skills and have the discipline to focus on (and achieve) long term goals, while still managing short term needs.
- Must be highly motivated, creative, and capable of working independently and as part of a team
- Must possess excellent written and oral communication skills
- Must be able to set goals and devise strategic plans to accomplish those goals
- Excellent computer skills including Canva, Microsoft Suite (Teams, OneDrive, Outlook, PowerPoint, Excel, Word)
- Filmora or other video editing skills a plus
- Understanding of AI Tools such as ChatGPT and others is a plus
- Majors of interest: Marketing, Communications, Business