What are the responsibilities and job description for the Content Creator position at Lafferty Aluminum & Screening LLC?
Overview
We’re looking for a creative, fast-moving Content Creator who can capture and edit real, day-to-day moments at Lafferty Aluminum & Screening and turn them into engaging, story-driven content for TikTok, Instagram Reels, and YouTube.
This is not a traditional videography role. Think reality TV style—but real life.
You’ll be filming installs, team interactions, job site moments, and behind-the-scenes content—then editing it into short-form videos that feel authentic, entertaining, and native to each platform.
You’ll be in the field, in the office, and in the shop—telling the story of what we do every day.
What You’ll Do
- Film real, day-to-day content across job sites, office, and shop environments
- Travel locally to multiple job sites to capture installs, team moments, and customer interactions
- Turn raw footage into engaging short-form videos for TikTok, Instagram Reels, and YouTube Shorts
- Edit content in a fast-paced, social-first style (hooks, cuts, captions, trends, pacing)
- Capture authentic, unscripted moments that feel natural—not staged
- Follow trends, sounds, and formats—but adapt them to fit our brand and industry
- Work closely with marketing to align content with campaigns, promotions, and goals
- Organize and manage video files and content library
What We’re Looking For
- Strong experience editing short-form social content (this matters more than cinematic videography)
- Ability to tell a story quickly and keep attention within the first 3 seconds
- Comfortable filming in real environments (job sites, outdoors, active installs, team settings)
- Someone who understands TikTok/Reels culture, pacing, and trends
- Self-starter who can move fast, capture content on the fly, and make decisions independently
- Comfortable interacting with team members and capturing real conversations on camera
- Basic knowledge of lighting, audio, and camera work (iPhone or camera—both acceptable)
- Proficiency in editing tools (CapCut, Premiere Pro, Final Cut, etc.)
Bonus If You Have
- Experience creating content for construction, home services, or trades
- On-camera personality or ability to direct others naturally
- Experience growing or managing social media accounts
- Drone footage experience
What This Role Is Really About
- Turning everyday work into content people actually want to watch
- Making our brand feel real, human, and relatable
- Capturing the moments most companies miss
- Producing content consistently—not just “perfectly”
Why Join Us
- You’ll have constant, real-world content to work with (installs, projects, team)
- Fast-paced environment with freedom to create and test ideas
- Direct impact on company growth through social media
- Opportunity to build a strong portfolio of high-performing content