What are the responsibilities and job description for the Ecommerce Manager position at Lacrosse Unlimited?
Company Description
Lacrosse Unlimited is dedicated to becoming the leading and most recognized name in the sport of lacrosse globally by providing exceptional customer service and innovative products. Our commitment is to deliver a personalized and knowledgeable experience for every lacrosse player, as only true lacrosse enthusiasts at Lacrosse Unlimited can. We pride ourselves on fostering relationships within the lacrosse community and delivering products that meet the unique needs of players. Join a company passionate about the sport and driven to elevate the game worldwide.
Job Title: E-commerce Manager (2–3 Years Experience)
Overview
We are seeking an E-commerce Manager with 2–3 years of hands-on experience managing and optimizing an e-commerce website. This role is ideal for someone who has supported or owned at least one online store and is ready to take ownership of day-to-day operations, merchandising, and performance optimization.
Key Responsibilities
- Own daily site operations, ensuring a seamless and high-performing user experience
- Execute product launches, updates, and onsite merchandising strategies
- Monitor and report on key performance metrics, including conversion rate, AOV, bounce rate, abandoned cart rate, and revenue
- Partner with marketing to align campaigns, promotions, and onsite messaging
- Optimize product detail pages (PDPs), collections, and site navigation to improve conversion
- Identify, troubleshoot, and escalate site issues in collaboration with developers
- Analyze performance using tools such as GA4, Shopify analytics, or similar platforms
- Collaborate closely with the Customer Service team to identify friction points and improve the onsite experience
Qualifications
- Bachelor’s degree required
- 2–3 years of experience managing or supporting a DTC or retail ecommerce website
- Experience with e-commerce platforms such as Shopify, Magento, or similar CMS
- Strong understanding of core ecommerce KPIs (conversion rate, AOV, revenue)
- Familiarity with analytics tools (e.g., GA4, Google Analytics, Hotjar, Microsoft Clarity)
- Highly detail-oriented with strong organizational and project management skills
- Ability to collaborate cross-functionally with marketing, design, development, and customer service teams
- Basic knowledge of HTML/CSS
- Experience with email and SMS platforms is a plus (e.g., Klaviyo)