What are the responsibilities and job description for the Hotel GM position at La Quinta Inns & Suites?
Hotel General Manager (GM)
Location: 12619 4th Ave W, Everett, WA 98204
Disclaimer: This is a full-time salaried leadership position requiring a commitment of 50 hours per week across six (6) days. The General Manager must work all six days at the front desk, covering mornings, swing shifts, graveyard shifts, weekends, and holidays as needed. The GM is required to be fully hands-on in daily hotel operations and assist in any department when needed. If you cannot meet these requirements, please refrain from applying.
Position Summary
We are seeking a highly experienced and driven Hotel General Manager to oversee all hotel operations. The GM is the highest-level on-site leader, responsible for financial performance, operational excellence, brand compliance, guest satisfaction, staffing, and daily execution of all hotel functions.
The GM directly supervises the Assistant General Manager, front desk team, housekeeping, maintenance, breakfast staff, and all operational workflows. The General Manager must lead by example by working at the front desk every day, staying engaged on the floors, and actively supporting all departments.
This position requires a leader who thrives in a hands-on environment and who sets the standard for the entire hotel.
Key Responsibilities
1. Executive Leadership & Staff Oversight
- Act as the highest authority responsible for all operational decisions.
- Lead, mentor, and evaluate all departments.
- Build a strong culture focused on accountability, service quality, and teamwork.
- Lead onboarding, scheduling, coaching, and corrective actions.
- Maintain strong communication across all shifts, including overnight teams.
2. Required Daily Front Desk Operations (6 Days per Week)
- Work six shifts per week at the front desk, performing full front desk duties.
- Complete check-ins, check-outs, payment processing, and reservation management.
- Handle walk-ins, guest requests, complaints, and escalated issues.
- Support night audit tasks when needed, including end-of-day reporting.
- Monitor lobby activity, assist with phone calls, and maintain guest service standards.
- Maintain full accuracy in folios, room assignments, room availability, and PMS data.
- Set the example for front desk performance and service culture.
3. Full Operational Control
- Oversee and coordinate front desk, housekeeping, maintenance, and breakfast operations.
- Fill operational gaps whenever staffing is short (housekeeping, laundry, breakfast, etc.).
- Perform room inspections, assist with linens, and ensure housekeeping standards.
- Verify maintenance procedures, repairs, safety checks, and preventive maintenance plans.
- Conduct daily property walk-throughs to ensure quality, cleanliness, and readiness.
4. Financial Management & Revenue Strategy
- Oversee revenue strategies, rate adjustments, occupancy planning, and RevPAR performance.
- Monitor daily financial reports, night audit summaries.
- Approve payroll, scheduling, and labor plans.
- Report weekly and monthly performance to ownership.
5. Guest Satisfaction & Brand Compliance
- Maintain the highest levels of guest service across all departments.
- Resolve escalated issues professionally and ensure follow-through.
- Ensure Wyndham brand standards are met at all times.
- Respond to online reviews and implement guest experience improvement strategies.
- Track guest satisfaction scores and lead corrective actions as needed.
6. Compliance, Risk Management & Safety
- Enforce all safety procedures, emergency protocols, and OSHA guidelines.
- Monitor cameras, lobby activity, and access to guest floors.
- Maintain detailed incident reports, logs, and compliance files.
- Oversee franchise inspections, audits, and regulatory compliance.
7. Administrative & Reporting Responsibilities
- Oversee PMS accuracy, staff scheduling, payroll submissions, and performance records.
- Maintain consistent documentation across all departments.
- Prepare detailed reports for ownership.
- Ensure communication across all shifts and teams is clear and consistent.
Qualifications
- Minimum 1–2 years of hotel management experience (GM strongly preferred).
- Strong leadership skills with the ability to guide and hold teams accountable.
- Experience with PMS systems, revenue strategies, and franchise standards.
- Able to work 50 hours per week across varied shifts, including weekends and holidays.
- Must be able to work all six days at the front desk consistently.
- Strong problem-solving, communication, and crisis-management abilities.
Physical & Mental Requirements
- Ability to stand for long periods while working the front desk.
- Ability to move throughout the property, assist with linens, supplies, and inspections.
- Ability to handle stressful situations calmly and confidently.
- Strong multitasking abilities and attention to detail.
- Ability to work independently and maintain accountability for full property operations.
Compensation
- Annual Salary: $52,500- $59,980.00
- Performance-based raises and incentives available.
Benefits
- Growth opportunities within the ownership group.
- Supportive environment focused on long-term performance and development.
Work Location
12619 4th Ave W, Everett, WA 98204
If you cannot commute regularly or work weekends/holidays, please refrain from applying.
Job Type: Full-time
Pay: Up to $59,980.00 per year
Application Question(s):
- This position requires working 50 hours per week across six (6) days, with all six days worked at the front desk, including mornings, swing shifts, graveyard shifts, weekends, and holidays. If you cannot meet this schedule requirement, please refrain from applying.
- Are you willing to perform all GM responsibilities, including daily front desk operations, supervising all departments, handling guest issues, supporting housekeeping and maintenance when needed, reviewing financial reports, managing revenue, completing property walk-throughs, and responding to urgent matters at any time? If you are not willing to perform all required duties, please refrain from applying.
- Are you available to work weekends (Saturday and Sunday), holidays, and overnight shifts when required? If you are not available for these shifts, please refrain from applying.
Work Location: In person
Salary : $52,500 - $59,980