CRM Specialist (Internship)

We are seeking a talented and motivated CRM Specialist to join our dynamic team. You will report directly to our Ecommerce Manager and play a key role in managing and optimizing our customer relationship strategies. As a CRM Specialist, you will be an integral part of our customer relationship management team. You will assist in the design, implementation, and analysis of CRM campaigns, helping to shape the future of our customer interactions.

Savencia is an international, family-based and independent food group infused with strong corporate values and a vocation: "Leading the way to better food". With more than 26,000 employees in 38 countries, Savencia develops innovative products of high quality that are mainly commercialized in Retail and Food Service.

Groupe SAVENCIA consists of two entities: SAVENCIA Fromage & Dairy, a major player in processing milk and the world's #5 cheese manufacturer with strong brands, and SAVENCIA Gourmet, an international player in Premium Food Service, also presents in retailing and shops and specialized in sweet gastronomy / chocolate, charcuterie and seafood brands.

To know more: https://www.savencia.com/

La Maison du Chocolat has embodied the French art of fine chocolate since 1977. Renowned for its exceptional craftsmanship and unique savoir-faire, La maison du chocolat brings together creativity, precision, and excellence in every creation.
With boutiques across the world, including seven locations in New York City, La Maison du Chocolat continues to share its passion for haute chocolaterie.
Join our New York team and help bring our heritage, values, and story to life in the U.S. market.

Key Responsibilities:

• Campaign Management: Assist in the planning, execution, and optimization of CRM campaigns across multiple channels, including but not limited to email, SMS, and possibly social media.
• Data Analysis: Analyze customer data (retail, web, and overall business) to identify trends and insights, segment audiences, and develop targeted marketing strategies. Use data to create reports that measure the effectiveness of campaigns and suggest areas for improvement.
• Content Creation: Collaborate with the content, design, and marketing teams to develop engaging and personalized content for CRM campaigns. Ensure all communications are on-brand and resonate with our target audience.
• Testing: Participate in the design and execution of tests to refine messaging, design, and strategy. Use findings to make data-driven recommendations for future campaigns.
• Customer Insights: Gather and interpret customer feedback and reviews from various channels (including but not limited to surveys) to understand their needs and preferences. Work with the team to implement strategies that enhance the customer experience.
• Cross-Functional Collaboration: Work closely with other departments, including sales, ecommerce, digital acquisition, marketing, customer service, corporate, and product development, to align CRM initiatives with overall business goals.
• Administrative Support: Provide day-to-day administrative support to the Ecommerce Manager, including scheduling, project management, and coordinating meetings.
• Reporting: Record, analyze and interpret all relevant CRM data (emailing, SMS, mobile notifications, etc.) to internal stake holders according to set timelines (weekly, monthly, etc.)
  
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  Qualifications
• Bachelor's degree in marketing, Business, or a related field preferred
• 1st experience in CRM and digital marketing.
• Strong analytical skills and the ability to interpret data.
• Excellent written and verbal communication skills.
• Proficiency with digital marketing tools and CRM platforms.
• Team player with the ability to work independently.
• Attention to detail and ability to manage multiple projects simultaneously.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, PowerBI, etc.)
  
• Internship : From April 1st - Between 6 and 12 months
• This role reports directly to the Customer experience supervisor and collaborates with the US Ecommerce team to contribute to the growth of online sales.
  

Desired Skills and Experience

* Bachelor's degree in marketing, Business, or a related field preferred
* Minimum of 1 year experience (including internships) in CRM and digital marketing.
* Strong analytical skills and the ability to interpret data.
* Excellent written and verbal communication skills.
* Proficiency with digital marketing tools and CRM platforms.
* Team player with the ability to work independently.
* Attention to detail and ability to manage multiple projects simultaneously.
* Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, PowerBI, etc.)