What are the responsibilities and job description for the Social Media & Content Manager position at La Lumiere New York?
Company Description
La Lumiere New York creates chic, affordable, and versatile jewelry designed for every moment—from casual days to life’s most memorable occasions. Our pieces are stackable and customizable, allowing wearers to mix and match effortlessly to complement their personal style. Guided by our "Be the Light" philosophy, we encourage individuals to shine in every aspect of life. As part of our commitment to giving back, we donate 5% of proceeds to nonprofit organizations making meaningful impacts in their communities.
About the Role
La Lumiere New York is looking for a creative, self-directed social media manager based in Austin to own our Instagram and TikTok presence. This is a hands-on content creation role for someone who lives and breathes fashion, jewelry, and accessories, and knows how to build an engaged community through great content.
You'll work directly with our Founder, Director of Operations and Marketing Director to execute a content strategy that drives brand awareness, engagement, and sales.
What You'll Do
Content Creation and Posting (primary focus)
- Post 10 Instagram stories daily showcasing products, behind-the-scenes moments, customer content, and brand lifestyle
- Create and post 2-3 Reels per week on Instagram and TikTok — a mix of product-focused, trend-driven, and lifestyle content
- Build and maintain reusable story templates and recurring content themes to batch-create in advance
- Tap into current trends on Instagram and TikTok and adapt them quickly for La Lumiere
Community Engagement
- Respond to DMs and comments daily without needing reminders
- Engage authentically with customer posts, tags, and stories
- Reshare customer content and UGC to stories
Content Planning and Reporting
- Maintain a content calendar planned at least 2-3 weeks in advance
- Contribute twice monthly to the La Lumiere marketing deck with organic social metrics, wins, and engagement highlights
- Keep an up to date list of Instagram and TikTok trends for ongoing content ideas
- Help plan social content for product launches and seasonal content themes in collaboration with the team
Influencer and Creator Support
- Assist with influencer and creator relationships, including coordinating product sends and tracking outreach in shared spreadsheets
What We're Looking For
- Based in Austin, TX
- Strong content creation skills: you can shoot, edit, and post confidently on your own
- Genuine passion for fashion, apparel, jewelry, and accessories
- Deep fluency in Instagram and TikTok: you know what's trending before it peaks
- Proactive and organized: you manage your own calendar and don't wait to be told what to post
- Experience with Canva, CapCut, or similar, photo and video editing tools
- Familiarity with scheduling and analytics tools (HeyOrca, Later, Planoly, or similar)
- Experience (but not reliance on exact output!) using Claude, ChatGPT or other AI tools for content ideation, video storyboarding, hook ideas, etc.
Success Metrics
- 4-5 Instagram stories posted daily, consistently on-brand and product-linked
- 2-3 Reels per week on Instagram and TikTok
- DMs and comments responded to within 24 hours
- Monthly follower growth and maintained or improving engagement rate
- Content calendar maintained 2 or more weeks in advance
Finally, please fill out this Google Form with some questions about your background and experience to increase your chances of being hired for the role: https://forms.gle/g4rS9wcXR2ACKnwe6