Web Ops, Assistant Manager

Company Introduction

The La Jolla Group is a worldwide leader in the action sports apparel business segment with a fast paced, high-energy environment that is continually on the move. With prominent brands such as O’Neill, PSD Underwear, Mountain Khakis, Sol Angeles, and Hang Ten, La Jolla Group has proved to be a builder of great brands, a creator of innovative products, and a master of operational excellence.

Our team enjoys flexibility with a hybrid schedule of in-office and remote work. We offer awesome discounts on our clothing brands, early release Fridays (2:00pm), occasional employer provided lunches, year-round fun events as well as a full benefits package!  We believe our employees are our strongest asset and invest in their growth by focusing on developing their strengths.

General Summary

La Jolla Group is seeking a Web Operations Assistant Manager to support and enhance our digital commerce ecosystem across multiple Shopify Plus 2.0 brand sites. This hybrid role is ideal for someone who thrives in a fast-paced, creative environment—driving site optimization, conversion testing, and operational excellence.

You’ll collaborate across Web Ops, Merchandising, Creative, and Marketing teams to deliver best-in-class online experiences that are fast, stable, and built to convert. If you’re passionate about eCommerce innovation in the apparel industry, this is your opportunity to make a direct impact on growth, brand storytelling, and customer experience.

Essential Job Functions

• Web Operations & Site Management
• Oversee daily operations for multiple Shopify Plus storefronts, ensuring uptime, speed, and flawless checkout performance.
• Manage updates, launches, and campaigns across sites—conducting QA across devices and browsers.
• Partner with developers and vendors on new features, app integrations, and theme upgrades.
• Support 3rd-party marketplaces (e.g., Amazon) with listing optimization and inventory management.
• Conduct site audits (links, speed, accessibility, tagging) and document findings with actionable recommendations.
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Conversion Rate Optimization (CRO)

• Lead CRO initiatives in partnership with WebOps and Merchandising, from test ideation through implementation and analysis.
• Execute A/B and multivariate testing using tools like VWO, Hotjar, or Microsoft Clarity.
• Identify friction points in the customer journey and translate insights into actionable improvements.
• Maintain documentation of test results and apply learnings across brands.

UX & Site Experience

• Ensure all digital experiences align with brand identity, SEO best practices, and accessibility standards.
• Collaborate with Merchandising and Creative teams on navigation, filtering, and product page optimization.
• Partner with Retention teams to align landing pages and campaign destinations for maximum conversion.

Analytics & Reporting

• Track key performance metrics (CVR, AOV, bounce rate, load speed, etc.) and share weekly dashboards and quarterly insights.
• Manage tagging and data accuracy across GA4, GTM, Meta, TikTok, and affiliate platforms. 

Project & Vendor Coordination

• Serve as liaison between internal teams and external developers to maintain timelines and resolve issues quickly.
• Maintain deployment calendars and coordinate multi-brand releases and migrations.

Required Knowledge, Skills, and Abilities

• Strong understanding of Shopify Liquid, theme architecture, and front-end technologies (HTML, CSS, JS).
• Skilled in CRO tools (VWO, Google Optimize, Hotjar) and analytics platforms (GA4, Looker Studio).
• Data-driven mindset with the ability to translate insights into growth strategies.
• Excellent communicator with cross-functional collaboration and project management expertise.
• Highly detail-oriented, organized, and process-driven with strong QA discipline.

Required Education and Experience

• Bachelor’s degree in Digital Marketing, Computer Science, Business, or related field.
• 3–5 years of experience in Shopify Plus eCommerce operations and CRO optimization, ideally for apparel or lifestyle brands.
• Experience contributing to or managing CRO roadmaps for Shopify Plus brands preferred.

Benefits

La Jolla Group offers a comprehensive benefits package for regular, full-time employees designed to support overall well-being and work-life balance. Eligible team members can participate in:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Flexible Spending Account (FSA)
• Paid Time Off and Company Holidays
• Enjoy additional perks and opportunities for growth within a collaborative, lifestyle-focused culture.

Physical Requirements

Seeing: Must be able to see well enough to read reports.
Hearing: Must be able to hear well enough to communicate with customers, vendors and employees.
Climbing/Stooping/Kneeling: Must be able to stoop or kneel to pick up products.
Lifting/Pulling/Pushing: Must be able to lift up to 10 pounds.
Fingering/Grasping/Feeling: Must be able to type and use technical sources.

La Jolla Group provides equal employment opportunities to all qualified individuals in compliance with federal, state, and local laws. We do not discriminate based on race, color, religion, sex, gender identity or expression, sexual orientation, pregnancy, age, national origin, ancestry, citizenship, disability, medical condition, genetic information, marital status, military or veteran status, or any other protected characteristic. Equal opportunity applies to all aspects of employment, including hiring, training, promotion, compensation, and termination. La Jolla Group is committed to maintaining a workplace free from discrimination, harassment, and retaliation, and to fostering an inclusive, respectful environment where all employees can thrive.

The statements above are intended to describe the general nature and level of work being performed and are not an exhaustive list of responsibilities, duties, and skills required of personnel in this position. This job description does not constitute a contract for employment, and the Company reserves the right to modify, interpret, or apply it in any way the Company desires at any time. Employment with La Jolla Group is at-will.

#LI-Hybrid #LI-CR1

Salary : $80,000 - $100,000