Demo

General Manager of Sales and Marketing

LA Fitness
Buffalo, NY Full Time
POSTED ON 10/20/2026
AVAILABLE BEFORE 2/16/2027

Are you passionate about fitness and ready to turn that passion into a rewarding career?

- Do you have the knowledge and drive to inspire others on their health and wellness journey?

- Are you motivated by results—both physical and financial?

If so, we want to hear from you!

Position: You’ll be responsible for the overall success of your club, with a primary focus on driving gym membership and personal training sales to grow profits. You’ll manage a team, working collaboratively to achieve financial and performance goals. We’re offering a unique opportunity for those who have always dreamed of running their own fitness club—without the financial burden of managing overhead costs. This is a chance to take ownership of your success while working in a supportive, fast-paced, and rewarding environment.

Key Responsibilities:

  • Sales Leadership: Sell gym memberships and personal training services, utilizing proven strategies to consistently meet and exceed sales goals.
  • Lead Generation: Develop and execute lead generation strategies through internal, external, and digital marketing channels to attract new members and clients.
  • Relationship Building: Engage with current and potential members, building strong relationships through consistent communication and personalized service.
  • Community Engagement: Leverage local partnerships and community outreach to increase brand awareness and drive traffic to the gym.
  • Team Development: Lead and mentor your team, ensuring they are equipped with the tools, training, and motivation to succeed.
  • Operational Management: Oversee day-to-day club operations, ensuring a high level of cleanliness, customer satisfaction, and adherence to policies and procedures.
  • Financial Growth: Monitor club performance, track key metrics, and identify areas for improvement to maximize profitability.

What We Offer:

  • Competitive base pay with performance-based commission and bonuses.
  • A dynamic and supportive team environment.
  • Career advancement opportunities as we continue to expand.
  • The ability to make a real impact on people's lives through health and fitness.

Immediate openings available in the WNY area.If you're ready to lead, grow, and thrive in the fitness industry, apply today and take the next step in your career!

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance

Work Location: In person

Salary : $60,000 - $80,000

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