What are the responsibilities and job description for the Account Strategist position at L2T?
Job Summary
The Account Strategist is the primary day-to-day contact for a portfolio of automotive dealerships. Through frequent and proactive contact with customers and L2T’s outside sales reps the Account Strategist will report on campaign updates and ensure that monthly ad changes are completed in a timely manner. The Account Strategist will also complete monthly audits to ensure that campaign performance is strong. The AS will have a strong understanding of L2T’s suite of products and maximum customer value and satisfaction.
Responsibilities
The Account Strategist is the primary day-to-day contact for a portfolio of automotive dealerships. Through frequent and proactive contact with customers and L2T’s outside sales reps the Account Strategist will report on campaign updates and ensure that monthly ad changes are completed in a timely manner. The Account Strategist will also complete monthly audits to ensure that campaign performance is strong. The AS will have a strong understanding of L2T’s suite of products and maximum customer value and satisfaction.
Responsibilities
- Build and maintain excellent relationships with L2T’s outside sales reps as well as clients, with the goal of helping to retain the customer
- Be the liaison between the client and the internal product delivery teams to make account changes and ensure monthly updates are completed
- Identify decreases in customer KPI’s and proactively alert product delivery team to help customers achieve their business goals.
- Assist Management and Sales Team with reports, correspondence, procedures, directives, training materials
- Manage a large client load with extreme attention to detail
- Be proactive in identifying and organizing new opportunities to ensure L2T is always moving forward.
- Delegate tasks to appropriate departments
- Read and apply all SOPs for department to ensure processes are followed
- Keep abreast of digital media and automotive trends
- Ability to communicate clearly and effectively with outside sales and internal departments
- Manage high volume of daily tasks and prioritize based on deadlines with the ability to re-prioritize based on urgent matters
- Ensure all tasks are completed on deadline and communicate to the appropriate party
- Perform monthly internal account reviews of assigned client list to ensure client KPIs are met
- Escalate critical issues to manager
- Understanding automotive competitive landscape across the market (Tier I, II, III); how customers generate revenue, what is important to clients
- BA/BS in job field concentration or with 1-2 years of related experience
- Strong computer skills (Word, Excel, PowerPoint, Outlook)
- Ability to translate technical aspects to customer facing business language
- Proven track record of flawless execution, attention to detail and quality assurance
- Keeping up with industry trends (read monthly automotive and digital related publications)
- Ability to learn processes and software programs
- Internal small group presentation skills; ability to write materials, present information and field questions with confidence
- Exemplary Communication (clarity, tone and convey information in an organized, efficient manner that is suitable for the audience; both written and verbal
- Customer-centric; conveys strong commitment to think with the customer in mind and eager to increase understanding of auto landscape
- Attention to detail and commitment to producing quality work as an individual contributor and team member
- Problem-solving, both independent and group
- Critical thinker; ability to anticipate needs and impact of decisions
- Self-motivated and team player
- Driven to hit deadlines and efficient time management skills
- Ability to develop relationships built on trust and mutual respect
- Time Management; ability to juggle numerous responsibilities while prioritizing work to ensure all deadlines are met.
- Can execute tasks independently but recognizes when to seek help to avoid inefficiencies or errors
- Contributor to bigger team picture (understands how their role impacts overall company goals and makes a contribution to their goals for overall company success).
- Proposes optimal solutions to business problems and escalates critical issues
- Familiarity with Digital Media platforms (Google Ads, Microsoft Ad, Facebook, YouTube, Google Analytics)
- CRM experience/ Salesforce Experience preferred
- 1-2 years of Digital media/ automotive industry experience
- Sales experience