Digital Media Specialist

L2T, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry. Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and strong expertise in Google, Facebook, and Amazon advertising. For more information https://l2tmedia.com/

L2T has been ranked by Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located within a few minutes of the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance.

We are currently looking to fill a Digital Media Specialist position at L2T!

Job Summary

The Digital Media Specialist will be an integral part of a high-performance team, creating and managing paid search, display and video campaigns on Google, as well as other platforms. A successful Digital Media Specialist will effectively work with Customer Success Team (CST) and Sales teams to ensure seamless service to clients in a fast-paced and highly competitive digital market. Candidate will be building and managing paid search campaigns in the auto industry, working with clients such as BMW, GM, Mazda, Acura, Chrysler, Fiat, Honda, and Ford auto dealerships.

Responsibilities

• Achieve Client business objectives through execution of digital media strategies.
• Manage digital media campaigns to achieve performance goals of clients via Google Ads.
• Support efforts of sales team through identification, validation and analysis of opportunities for increased performance and upselling.
• Track, manage and allocate monthly budgets for client accounts.
• Perform ongoing ad copy and keyword discovery, expansion, and optimization.
• Track, report, and analyze paid search performance. Support communication of account performance on monthly basis.
• Execute tests, collect and analyze data, identify trends and insights to demonstrate results and potential of new tools and technologies.
• Work collaboratively with the Digital Media team and with other departments to track issues, coordinate tasks, and proactively find solutions.
• Review and analyze data sets to determine trends and benchmarks for digital ad campaigns.
• Develop and present data analyses and recommendations internally and externally.
• Create and upgrade processes and procedures to be more effective in providing targeting recommendations.

Education Requirement

• Bachelor’s degree in advertising, Marketing, Communications, Business Administration, or equivalent.

Required Skills

• Position is based out of Evanston, IL and hybrid work schedule (2x in-office per week) must be maintained.
• This position is not eligible for visa sponsorship. We were unable to consider candidates requiring CPT, OPT, or any other work authorization sponsorship at this time.
• 1-2 years of experience working within a high volume of Google Ads campaigns
• Google Analytics knowledge.
• Current Google Ads (search, display and video) certifications.
• Ability to learn multiple new platforms.
• Proficient with Microsoft Office.
• Exceptional verbal and written communication skills.
• Effective communication and collaboration with the sales, account management, and delivery teams.
• Strong attention to detail, problem solving and analytical skills.
• Ability to manage time and multiple tasks to meet competing deadlines.
• Ability to translate technical aspects of digital campaign management into customer-facing business language.
• Ability to flourish in a rapidly paced, fast-moving technology work environment.
• Self-directed and effectively working independently, yet able to contribute effectively to a high-performance team.

Preferred Skills

• Contributor to bigger team picture (understands how their role impacts overall company goals and contributes to their goals for overall company success).
• Experience with Google Display campaigns.
• Experience with Google Analytics and Google Tag Manager.
• Experience within the marketing or automotive industry.
• Knowledge of SQL queries and basic database mapping.
• Experience with data visualization tools such as Tableau, Power BI or Google Data Studio.

Benefits: L2T offers a comprehensive benefits package that includes medical, dental, vision, life insurance, short and long-term disability, commuter benefits, Paid Maternity Leave, Employee Assistance Program (EAP), 401(K) retirement plan with a company match, 15 PTO (1st Year), 12 Paid Holidays, and Summer Fridays.

The compensation base range for this full-time position is $55,000 to $65,000 and based on experience and location of where the job is performed.

L2T strives to maintain a diverse, equitable, and inclusive workforce, ensuring that equal opportunities are extended to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information.