What are the responsibilities and job description for the Account Executive, LUXE Fragrance Brands - Louisiana/Pensacola position at L'Oreal USA, Inc?
Job Title: Account Executive
Brands: LUXE Fragrance Brands
Location: Louisiana, Gulf Coast
Accounts: Macy's, Dillard's, Nordstrom, Ulta, Sephora
What You Will Do:
The Account Executive drives sales revenue to achieve year over year growth and exceed sales budget.
- Represents authority in the industry and influences retailer associates through sales, education, and artistry
- When in-store the Account Executive sells side by side with teams, educates on newness and core sku and develops relationships with store leadership.
This would include, but would not be limited to, the following accountabilities:
Key Accountabilities Sales Driven In-Store Activities:
- Drive financial results in store to maintain year over year growth and meet or exceed sales plan.
- Demonstrates solid understanding of sales, product knowledge and retail market to create & execute territory strategies that drive growth of retail sales, newness and core skus.
- Accelerate consumer conversion through education, artistry & coaching of retailer employees. Retention checking retailer associates after dedicated brand Daily Micro Training ( DMT). Retention checking retailer employees after dedicated double dose or informal training with walk in gratis.
- Retailer staff is well-versed in brand messaging, differentiation of key franchises and assortment
- Form an inclusive, supportive team culture in store, pro-actively partnering with L'Oreal luxe brands and brands in different categories.
- Execute and lead in-store events to correspond with product launches and initiatives, within territory to increase business in local markets and build brand awareness.
- Create an atmosphere of positivity, celebrating and recognizing performance, encouraging open communication, and setting the professionalism standard
- Responsible for being an expert amongst the retail artistry brands, demonstrating entrepreneurial spirit, business acumen and reputation of credibility.
Customer Centric:
- Accelerate customer acquisition and defend consumer retention through, client management, visual merchandising execution, and maintaining collaborative relationships with store leadership. Partner with retailer leadership by requesting a brand survey at the end of store visits.
- Provide insight on customer shopping behaviors, competitor insights, and changes in the market regarding beauty trends.
- Evaluate and monitor inventory levels, escalate inventory needs by directed channel; HLOR, ACCR and Mia to optimize sales
- Understand and utilize virtual tools such as Glam lab, Color IQ when working in respective retailers to customize the customer experience.
Operational:
- Analyze Luxe dashboards sales reporting to understand door and territory achievement to sales plan, growth to last year and sales trend.
- Utilizing Luxe Dashboards, to monitor newness, core sku performance and sales trends after key market trainings.
- Partner with N 1 to forecast individual sales plans and collaborate on a door development plan, scheduling adequate support for business growth needs..
- Continuously assess and evaluate door's gondola productivity and brand rank, specifically in Top 100 doors for respective retailers. Proactively suggest improvement opportunities through education and operations with N 1
- Recruit, hire and train freelancers to meet and exceed sales budgets influencing through team selling, artistry, and education.
- Evaluate freelancers monthly and partner with N 1 to review market performance ensuring optimization of hour allocations.
Required Competencies and Interpersonal Skills
- 3 years in retail or service industry
- 3 years of Beauty or retail management
- Strong interpersonal communication & empathy skills
- Must possess strong judgment skills
- Collaborative team player with a growth mindset
- Experience with Microsoft Suite; Word, Excel, PowerPoint, Power BI, One Note & Teams.
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.