What are the responsibilities and job description for the Director of Ecommerce position at L. & J.G. Stickley?
L& J.G. Stickley, Inc. is a heritage brand with over 125 years of American craftsmanship, a vertically integrated supply chain, and a rapidly expanding digital presence. As we accelerate our direct-to-consumer (D2C) strategy, we're seeking a Director of Ecommerce to lead the transformation of our digital business into a high-performing, scalable revenue engine.
Role Summary:
We're looking for a strategic builder with strong commercial instincts and technical fluency. The Director of Ecommerce will own and execute a digital strategy that drives product sales, customer acquisition, and brand engagement. This role is rooted in business development-translating strategy into measurable growth through campaign leadership, CRM implementation, and customer journey optimization. You'll work cross-functionally to align digital initiatives with merchandising and operations, ensuring a seamless and profitable customer experience.
What You'll Lead:
Digital Business Development
- Identify and activate new revenue streams across D2C, marketplaces, and digital partnerships.
- Build and execute campaigns that drive traffic, conversion, and retention.
CRM and Infrastructure Implementation
- Recommend and deploy CRM platforms (e.g., HubSpot) to support lifecycle marketing and performance optimization.
Customer Journey Optimization
- Design frictionless experiences across web and post-purchase touchpoints.
- Ensure brand consistency and operational excellence throughout the customer journey.
Performance and Analytics
- Own and optimize KPIs for eCommerce growth: sales, margin, CAC, LTV, conversion rates.
- Use data to inform decisions and continuously improve performance.
Cross-Functional Collaboration
- Partner with merchandising, creative, and operations to align product strategy and inventory.
- Champion digital best practices across internal teams.
What You Bring:
- 7 years in eCommerce, digital marketing, or business development.
- Proven success scaling D2C brands or digital-first businesses.
- Hands-on experience managing and growing Shopify-based eCommerce operations.
- Familiarity with Shopify apps, analytics, and integrations.
- Experience with CRM platforms (HubSpot, Salesforce, etc.).
- Strong analytical, strategic, and execution skills.
- Experience in furniture or premium consumer goods is a plus.
- Entrepreneurial mindset with a bias for action and results.
Who You Are:
- A builder who thrives on clarity, accountability, and execution.
- A digital strategist who knows how to scale revenue.
- A collaborative leader who drives results through influence.
- A customer-obsessed operator who designs journeys that convert.
- A confident communicator with commercial fluency.
Why This Role, Why Now:
We're entering a pivotal phase of digital growth. This role is central to unlocking strategic clarity, accelerating customer acquisition, and preparing our operations for scale. If you're ready to lead transformation and build something enduring, we want to hear from you.
Benefits:
- Paid Time Off
- Group Health, Prescription, Vision, and Dental Coverage
- Company-Paid Life Insurance
- 401(k) Retirement Plan
- Wellness Program
- Corporate YMCA Discount
- Employee Furniture Discount Program
The compensation range provided in this job posting is a general guideline. When extending an offer, Stickley considers factors including but not limited to the role and associated responsibilities, location, and market and business considerations, as well as the candidate's work experience, key skills, and education/training.
Stickley is an equal opportunity employer committed to diversity and inclusion