Social Media Marketing Specialist I

Our Mission is to help Members grow financially.

Our Vision is to be Members' First Choice for all Financial Services.

We can achieve these goals through our commitment to providing excellent service to our membership and our communities. And it all starts with YOU! We are looking for a service-minded individual to join our team in order to continue to provide the high-quality service our members expect from us.

Our full-time team members enjoy a wealth of benefits including employer-paid medical and dental insurance premiums, competitive pay, and a 401(k) plan with an employer match. The great service we provide to our Members is reflected in our team environment and the professional development opportunities our positions offer. People Helping People is what we do every day.

Submit your application to us today and let us be the First Choice for your new career journey!

About Us:

Knoxville TVA Employees Credit Union is a not-for-profit, Member-owned, and locally operated financial institution serving the financial needs of its communities of Membership. We have 25 locations throughout East Tennessee and we serve more than 300,000 Members. The Credit Union helps Members grow financially by offering a variety of accounts including: checking, savings and investments. Also offered are competitive loan rates on new and used autos and recreational vehicles, mortgages, personal loans and credit cards.

Pay: Starting Range is $20.00 - $22.00, depending on work experience

Benefits:

• Employer-paid health and dental insurance monthly premiums
• Accrual of PTO Leave
• Employer-matched 401k, 50% match up to 6% of employee contributions
• Employer-paid Group Life Insurance and Long-Term Disability benefits
• Potential bonus up to 11% of average salary over the past year based on Credit Union-wide goals
• Paid Holidays and Paid Training
• Potential pay increases through additional training opportunities
• Opportunity to earn incentive pay
• The ability to help serve your local community through our mindset of People Helping People!

PRIMARY RESPONSIBILITIES

• Demonstrate a clear understanding of Credit Union products and services and use that knowledge to generate compelling material to attract new Members and to increase current Member product usage.
• Portray products and services in a captivating and relevant manner to increase usage and support overall efforts to meet Credit Union goals.
• Create original, compelling content using a broad range of media tools like copy, photos, videos (stories, reels, animations) and graphics for social media platforms and tools:
  • Facebook/Meta Business Suite
  • Instagram
  • Twitter/X
  • TikTok / Creative Center & Ads Manager
  • Threads/Threads for Business
  • YouTube
  • Reddit

• Actively identify advertising opportunities/trends and assertively optimize those opportunities in real-time and foster meaningful emotional connections with Members and Prospects.
• Conduct trend research, social listening, and competitive benchmarking to inform content development and identify engagement opportunities.
• Create all content within the brand voice, brand guidelines, CU culture, and Credit Union standards.
  • Design and implement proprietary social media graphics, stories, reels, and animation.
  • Develop and implement original post copy.
  • Develop a detailed monthly content calendar, designed per platform audience.
  • Publish and manage daily content across all social media platforms.
  • Support marketing campaigns and promotions.
• Collaborate with Marketing teammates, other departments, branches, and event hosts to coordinate product promotion or event details to create social content. Participate actively in community (Shred Day, Annual Meeting) and branch events (Member Appreciation Day, Open House); capture and document these events for social media using all media tools like photos, videos, testimonials, etc.
• Organize and maintain a centralized social media photo and graphics library using defined archive rules so all members of the creative team can easily access graphic assets for future projects.
• Boost social media channels with defined budget to advertise targeted products, services, and initiatives to focused audiences. Analyze results of boosts and share analysis with management and digital marketing team.
• Track performance of social media graphics, stories, reels, animation, and post copy/comments and analyze the results using platform-native tools and third-party analytics (Hootsuite, GA4, Meta Business Suite, etc.). Use performance analysis to grow engagement levels on all social media platforms and improve social media performance.
• Monitor, manage and respond to all user-generated content using brand-appropriate language and approved responses (after-hours on-call for social media rotation for one pay period every four weeks).
• Follow all Credit Union policies, procedures, and regulations.
• Represent the Credit Union in a professional manner (including but not limited to appearance, behavior, and performance).
• Maintain regular and predictable attendance.
• Work cooperatively with others.
• All other duties as assigned.

QUALIFICATIONS

Education/Experience – Bachelor’s degree or equivalent in Marketing or other relevant field preferred; Related experience and/or training or equivalent combination of education and experience. Proficient graphic design and video production/editing required. Experience with Google Analytics 4 (GA4) preferred.

Salary : $20 - $22