What are the responsibilities and job description for the Senior Digital Insights Analyst position at Kroger Technology & Digital?
Description for Candidates
Work cross-functionally utilizing data from multiple sources to identify trends and make insights recommendations that will optimize Kroger's digital products. Lead measurement definition with stakeholders to enable reporting results effectively, leading to quick and effective data-driven decisions. Effectively present insights through storytelling to specific product teams with actionable savings optimizations and opportunities called out. Build and create dashboards and reports for stakeholders, combining multiple data sources in one consolidated view. Demonstrate the company s core values of respect, honesty, integrity, diversity, inclusion and safety.
Responsibilities for Candidates
- Manage and act as key advisor on Adobe Analytics, Power BI, and other reporting tools to analyze and identify opportunities for improvements
- Perform end-to-end analyses that identify key drivers of emerging trends to drive digital product efficiencies and optimizations and deliver actionable next step recommendations to stakeholders
- Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences aligned to KPIs, working with teams to process the information, combining data sources and complex queries
- Lead reporting and present actionable insights through recommendations to advance digital products' usability and effectiveness using defined best practices
- Provide guidance and recommendations for success measures, KPI strategy, and product health measures across specific product teams
- Lead stakeholders to identify KPIs and NorthStar metrics in their measurement strategy and support their analytics needs through building dashboards that will enable insights and reporting
- Engage stakeholders through storytelling that effectively aligns supporting data to substantiate key points
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
Qualifications for Candidates
Minimum
- Bachelor's Degree data analytics, statistics, marketing, related field or equivalent experience
- Any intermediate experience executing statistical methods and correlation analyses that show business-relevant results
- Any intermediate experience innovating and building new analytics capabilities that enable analytics to be better, faster and cheaper
- Any experience with commercial behavioral data, e-Commerce, navigation/path analysis, search, and testing methodologies
- Any experience leading stakeholders to identify and define KPIs across specific product teams
- 1 year of experience presenting AB test results, AB insights, and AB testing recommendations to stakeholders
- 5 years of experience using Adobe Analytics or Power BI
- Intermediate storytelling skills that engage stakeholders with content and empower critical decisions to be made quicker and more confidently
- Knowledge of data wrangling, cleaning, and transforming techniques
Desired
- Any experience using Adobe Customer Journey Analytics, Adobe Experience Platform, Adobe Processing and Classification Rules, Adobe Variable and Metric Configuration
- Any experience using SQL, R, NoSQL, Hadoop or Python
- Any experience using other industry leading analytics tools for reporting and joining data