What are the responsibilities and job description for the Senior Manager, Brand - Insights position at CloudOne Digital?
Description
Position at CloudOne Digital
Job Description
This critical role is responsible for owning the measurement of brand health and building actionable insights from multiple data sources to drive the optimization of brand marketing activities. Reporting to the Senior Director of Brand and Content, this person will serve as the source of truth for understanding the efficacy and impact of our brand investments. This position requires someone naturally curious, who understands both the art and science of brand marketing, and can clearly connect brand strategy to its effect on product sales and the company's bottom line. Additionally, this person will aid in brand positioning, structuring of brand architecture and brand values.
Key Responsibilities
Position at CloudOne Digital
Job Description
This critical role is responsible for owning the measurement of brand health and building actionable insights from multiple data sources to drive the optimization of brand marketing activities. Reporting to the Senior Director of Brand and Content, this person will serve as the source of truth for understanding the efficacy and impact of our brand investments. This position requires someone naturally curious, who understands both the art and science of brand marketing, and can clearly connect brand strategy to its effect on product sales and the company's bottom line. Additionally, this person will aid in brand positioning, structuring of brand architecture and brand values.
Key Responsibilities
- Own and maintain the comprehensive framework for measuring and reporting brand health, managing brand tracking studies and vendor relationships.
- Establish and monitor specific KPIs for brand campaigns, acting as the source of truth for efficacy and impact.
- Develop executive-level dashboards and regular performance reports.
- Synthesize multiple data inputs to build actionable insights that deliver strategic optimization across all brand marketing efforts
- Design and implement ad-hoc qualitative and quantitative research projects as needed to fill knowledge gaps.
- Collaborate with marketing channel owners to integrate brand data.
- Develop and tell a compelling story to the business about where the brand stands and how we can continue to carve out a unique space in the marketplace.
- Proactively monitor competitor activities, Share of Voice (SOV), and industry trends, conducting landscape analyses to inform strategic brand positioning.
- Aid the Senior Director of Brand and Content in foundational strategic projects, including defining brand positioning, structuring brand architecture, and articulating core brand values.
- A minimum of 5-7 years of progressive experience in Brand Insights, Marketing Strategy, or an analytical Brand Marketing function.
- Experience defining, developing, and successfully launching a brand health scoring system, brand equity metric, or comprehensive brand tracker used for organizational decision-making.
- Proven expertise in quantitative data analysis and modeling, with the ability to synthesize findings from multiple disparate data sources (e.g., brand trackers, market share, sales data) into a cohesive narrative.
- Hands-on experience managing and executing both qualitative and quantitative research projects, including survey design, vendor management, and interpreting statistical outputs.
- Exceptional ability to translate complex data and abstract concepts (like brand architecture and positioning) into clear, concise, and compelling executive-level presentations and strategic recommendations.
- Demonstrated success in connecting brand health metrics and positioning decisions directly to organizational goals, such as product adoption, customer retention, or the company’s bottom line.
