Paid reach, search and media Specialist

Job Overview
We are seeking a dynamic and results-driven Paid Search Specialist to elevate our digital marketing efforts through expertly managed pay-per-click (PPC) campaigns. In this role, you will develop, execute, and optimize paid search strategies across multiple platforms to drive targeted traffic, increase conversions, and maximize return on investment. Your expertise in SEM (Search Engine Marketing), meta ads, and analytics will be essential in crafting compelling ad campaigns that resonate with diverse audiences. Join us to harness the power of digital advertising and make a measurable impact on our brand growth!

Responsibilities

• Plan, create, and manage paid search campaigns across platforms such as Google Ads, Bing Ads, and Twitter Ads to meet strategic marketing objectives.
• Conduct comprehensive keyword research using SEO tools and analytics platforms to identify high-performing keywords that boost campaign effectiveness.
• Optimize ad copy, landing pages, and bidding strategies to improve click-through rates (CTR), conversion rates, and overall campaign performance.
• Monitor campaign performance using Google Analytics, Google Tag Manager, and web analytics tools to analyze data trends and refine strategies accordingly.
• Manage media planning and media buying activities to allocate budgets efficiently across channels while ensuring maximum reach and engagement.
• Collaborate with cross-functional teams including social media management, SEO specialists, and content creators to align messaging and maximize campaign synergy.
• Track key performance indicators (KPIs), prepare detailed reports on campaign results, and recommend actionable improvements for ongoing success.

Experience

• Proven experience in PPC campaign management with a strong understanding of digital marketing channels such as Google Ads, Facebook Advertising, Twitter Ads, and Microsoft Advertising (Bing Ads).
• Demonstrated expertise in SEM techniques including keyword research, bid management, conversion optimization, and A/B testing.
• Familiarity with SEO tools and web analytics platforms like Google Analytics for data-driven decision making.
• Hands-on experience with media planning software such as DoubleClick or similar ad management tools.
• Knowledge of affiliate marketing strategies and media buying principles to expand reach effectively.
• Ability to manage budgets efficiently while maintaining a focus on ROI-driven results.
• Strong analytical skills complemented by excellent communication abilities to interpret data insights into actionable marketing strategies. Join us as a Paid Search Specialist to craft innovative campaigns that captivate audiences and deliver measurable results! Your expertise will be instrumental in shaping our digital presence while advancing your career in the vibrant world of performance marketing.

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Retirement plan
• Unlimited paid time off
• Vision insurance

Work Location: Hybrid remote in Omaha, NE 68164

Salary : $50,000 - $60,000