Associate Director, Marketing Performance & Audience Strategy

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KPMG is currently seeking an Associate Director, Marketing Performance & Audience Strategy to join our Clients & Markets organization.

Responsibilities:

• Define and maintain the comprehensive marketing measurement framework including KPIs, attribution models, testing standards, and reporting to ensure performance is tracked consistently across campaigns and channels including web, email and digital advertising
• Deliver regular performance reporting and in-depth analyses that explain performance drivers and recommend actionable strategy recommendations
• Own the marketing audience strategy by building and prioritizing high-value segments from customer, behavioral, and third-party data, partnering closely with channel and campaign teams to activate these segments and measure their business impact
• Own the tracking approach for web and campaign pages by defining event and conversion tagging requirements, reviewing tagging setups for new launches
• Partner closely with the MarTech team to evaluate, implement, and optimize marketing tools (including CDP, CRM, and GA4/Google Tag Manager tracking setup), ensuring complete, consistent, and trusted data flows across the marketing ecosystem; partner with Data team to ensure the integrity, accessibility, and integration of campaign, web, and customer data across the marketing technology stack
• Manage, coach, and develop a team of onshore and offshore professionals; establish clear priorities, and deliverables
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
  
  

Qualifications:

• Minimum eight years of recent experience in marketing, digital analytics or performance marketing
• Bachelor's degree from an accredited university, preferably in analytics, statistics, or a related quantitative field
• Strong analytical mindset with proven experience measuring marketing ROI and designing multi-channel attribution models
• Proven ability to build and deliver high-impact performance reporting and dashboards, translate complex data into clear, actionable narrative and strategic recommendations
• Working knowledge of Google Tag Manager, the data layer, and consent mode, with the ability to write tagging requirements and QA implementations
• Experience building audience segments in CDPs, DMPs, or ad platforms such as Adobe, Salesforce, Segment, Google, and others
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)
  
  

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Follow this link to obtain salary ranges by city outside of CA:

https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=6167_9_26 California Salary Range: $136000 - $259000

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KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.

Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.