Adobe Marketo Engage Engineer

Job Description

• -Troubleshooting advanced Marketo configuration or system behavior
• -Understanding and modifying backend Marketo settings
• -Lead scoring and scoring architecture
• -Marketo Sales Insight (MSI) configuration and behavior
• -Salesforce/Marketo integration questions
• -Diagnosing issues that aren't easily answered through standard Marketo documentation
• -Advising on best-practice configuration before we make system changes
• -Occasional technical implementation or configuration changes

Responsibilities

• Manage user creation, access permissions, and role governance within Marketo to maintain secure and compliant platform operations.
• Translate stakeholder requirements into technical Marketo configurations, reusable templates, and scalable operational solutions.
• Contribute to maintaining Marketo architecture, including folder structure, naming conventions, tokens, and operational program frameworks.
• Create and maintain fields, mappings, and synchronization logic between Marketo and CRM, ensuring schema alignment and high quality data flow.
• Clone, configure, and validate forms, landing pages, and assets in Sandbox and Production environments to support development and testing cycles.
• Troubleshoot and resolve Marketo–CRM sync issues, including field conflicts, validation errors, and API related failures.
• Support and execute datatype changes, schema updates, and cross system compatibility checks to maintain integration stability.
• Lead Sandbox refresh activities, including configuration audits, asset restoration, and sync re-establishment.
• Build, optimize, and maintain trigger based campaigns, smart campaigns, and automated nurture workflows, ensuring performance and scalability.
• Assist with segmentation setup, audience management, and data governance, enabling accurate targeting and operational efficiency.
• Monitor campaign performance, system health, and operational alerts, implementing improvements and escalating issues when needed.
• Enforce data quality, compliance, and governance standards across Marketo and Salesforce to support accurate reporting and lead management.