VP, Product

Purpose of the Position

The Vice President of Product is the enterprise owner of the client’s core deposit and consumer lending portfolios—accountable for turning member and market insight into profitable, compliant, easy-to-use products that advance the client’s mission. Reporting to the CMO, this leader sets the strategic direction for products and pricing, then drives execution end-to-end: from opportunity sizing and business casing through configuration, testing, launch, and continuous improvement. The VP balances strategy with sleeves-rolled delivery—capable of reviewing core-system parameters, leading UAT, and validating go-lives—to ensure what is launched matches what was envisioned and delivers measurable outcomes for members and the organization.

The role orchestrates a cross-functional operating rhythm across Finance (pricing, forecasting, ROI), Risk/Fraud and Compliance/Legal (UDAAP-safe design and controls), Operations, Digital/IT (build/config/integration), Deposit, Lending and Marketing (positioning, go-to-market, and steering communications). The VP chairs/partners in Product and Pricing Steering to gain alignment on roadmaps and economics and is accountable for 30/60/90-day post-launch reporting (units, balances, contribution margin, fee/interchange yield, loss/fraud, and member impact). Vendor relationships are a force multiplier: the VP is the product-side owner for Visa (8-year agreement) and advisory/enablement partners (e.g., Cornerstone Advisors, StrategyCorps), leveraging contracts, marketing funds, and roadmaps to accelerate delivery.

Near-term, the VP will ship and scale the 2026 roadmap: (1) implement Courtesy Pay/Overdraft by March 2026 with compliant member treatment and clear adoption/impact targets; (2) standardize the Personal Line of Credit with modern features and eligibility; and (3) refresh checking propositions to grow profitable primary relationships. Success is defined by disciplined product economics (healthy cost of funds and pricing elasticity management), improved primary checking penetration and activation, strong risk outcomes (fraud/loss ratios within guardrails), and a repeatable product-ops cadence that raises the team’s velocity and quality. Leading a lean team (Deposits, Lending, Analyst) and modeling the client’s values—Results, Agility, Ownership, Integrity, Belonging—the VP builds a culture that turns ideas into shipped value for NYC members.

Key Responsibilities

• Portfolio Strategy & Roadmap: Own multi-year portfolio plans for deposits (checking/savings/MM/CDs) and consumer lending (PLOC/LOC/overdraft), aligned to growth and profitability goals.
• Pricing & P&L: Build business cases (units/balances, APY/APR, fee/interchange yield, loss/fraud assumptions), recommend pricing and fee structures, and deliver quarterly ROI actuals vs. plan to the Product and Pricing Steering Committees.
• Launch Excellence: Translate strategy into requirements; partner with Digital/IT and Operations; review coresystem configurations, oversee UAT, and manage controlled rollouts with clear acceptance criteria and readiness checkpoints.
• Performance & Reporting: Establish KPIs for every launch; deliver 30/60/90 post-launch updates (units, balances, contribution margin, loss/fraud, member impact).
• Vendor & Partner Management: Serve as product lead for card and advisory partners (e.g., Visa, Cornerstone Advisors, StrategyCorps); govern contracts, SLAs, marketing funds, and joint roadmaps.
• Risk & Compliance: Ensure UDAAP-safe designs; partner with Compliance, Legal, and Risk/Fraud on policies, disclosures, and controls—especially for Courtesy Pay/Overdraft and LOC.
• Team Leadership: Coach a lean team; build product analytics and product-ops rituals (intake → discovery → build → test → launch → learn).

The Candidate

Experience and Professional Qualifications Required Experience

• 10 years in banking or financial services with end-to-end product management ownership across deposits and/or consumer lending; proven delivery from ideation to sunset.
• Demonstrated pricing, forecasting, and ROI modeling capability; track record of moving P&L metrics.
• Hands-on fluency with core and adjacent systems (able to validate parameters, support testing, and ensure configuration fidelity).
• Comfortable presenting to senior leadership/committees; crisp written decks and business cases.
• Strong cross-functional leadership with Finance, Risk/Fraud, Compliance/Legal, Ops, Marketing, and vendor partners.
• Bachelor’s degree in management, technology, marketing or similar; MBA preferred. Preferred Experience & Attributes
• Background in a bank (preferred) or scaled credit union with direct deposit product ownership; experience launching or modernizing Courtesy Pay/Overdraft, PLOC/LOC, and tiered/premium checking propositions.
• Card/Payments partnership exposure (e.g., Visa) and experience extracting roadmap value and marketing dollars from network and advisory partners.
• Operator mindset with high ownership and agility; comfort in lean environments and in toggling between strategy and detail.
• Evidence of working within a values-driven culture (Results, Agility, Integrity, Belonging, Ownership).
• NYC/Tri-State market familiarity (competitor pricing, segment dynamics) and an inclusive, member-centric approach to value proposition design. Skills and Competencies
• Leadership & Change: Sets vision and strategy; manages change; takes calculated risks; leads by example; develops others.
• Financial & Analytical: Strong decision-making grounded in data; mastery of pricing, profitability analysis, and portfolio economics.
• Execution & Product Ops: Plans and aligns; drives results; runs effective agile ceremonies; ensures accountability; defaults to action.
• Stakeholder Influence: Communicates with executive presence; builds relationships across levels; balances diverse stakeholders and perspectives.
• Values Fit: Models Results, Agility, Integrity, Belonging, Ownership in daily decisions and team rituals

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