Sales Enablement & Marketing Automation Manager

Korn Ferry has partnered with our client on their search for the role, Sales Enablement & Marketing Automation Manager

Position Summary

The Sales Enablement & Marketing Automation Manager is responsible for driving growth and operational efficiency through the optimization of CRM systems, marketing automation, and sales processes. This role owns the strategy, roadmap, and performance outcomes for Salesforce CRM and marketing automation platforms.

Acting as the bridge between Sales, Marketing, and IT, this position ensures data integrity, campaign effectiveness, and actionable reporting to support decision-making. The role serves as the primary business owner of the customer journey, sales enablement workflows, and performance analytics, while partnering with internal stakeholders and external vendors to deliver scalable, secure, and high-impact solutions.

Primary Responsibilities

CRM Strategy & Customer Journey Management

• Partner with B2B and B2C Sales leadership to define and document the end-to-end customer journey within the CRM, including lifecycle stages from lead generation through retention and expansion.
• Establish and maintain standardized definitions for lifecycle stages, lead statuses, opportunity stages, and qualification criteria.
• Develop repeatable and documented sales and marketing cadences aligned to key journey milestones (e.g., inquiry, MQL, SQL, proposal, close, reorder).
• Translate business requirements into prioritized CRM enhancements in collaboration with IT and external implementation partners.
• Drive CRM adoption and governance by enforcing consistent usage, workflows, and data standards across teams.

Marketing Automation

• Define and execute marketing automation strategies, including lead nurturing, product launches, and seasonal campaigns across digital channels (email, SMS, etc.).
• Partner with agencies to develop segmentation strategies and lead scoring models.
• Ensure proper campaign tracking, attribution, and integration with CRM data.
• Establish measurement frameworks and deliver actionable performance insights.
• Support personalization and loyalty initiatives using behavioral and transactional data.

Sales Enablement

• Collaborate with Sales leadership to document and optimize sales processes for scalability and efficiency.
• Design and govern lead routing models in partnership with IT and CRM teams.
• Build dashboards and reporting tools to monitor pipeline health, funnel conversion, and customer risk/opportunity tracking.
• Partner with Supply Chain to ensure CRM workflows support onboarding of new customer demand.
• Equip Sales teams with tools, automation, and training to improve productivity and CRM adoption.

E-Commerce Integration

• Serve as the business owner for CRM and e-commerce alignment.
• Define and prioritize integration requirements between CRM and platforms such as Shopify, Amazon Seller Central, and retailer systems.
• Automate post-purchase workflows, including confirmations, upsell/cross-sell campaigns, and abandoned cart recovery.
• Develop reporting frameworks for key e-commerce KPIs (conversion rate, AOV, repeat purchase rate).
• Ensure accurate revenue attribution and maintain data quality standards across systems.

Cross-Functional Collaboration

• Define and deliver dashboards and reporting that provide visibility into pipeline performance, campaign effectiveness, and revenue impact.
• Align Sales and Marketing teams on messaging, lead handoffs, and funnel conversion processes.
• Manage external vendors and consultants supporting system enhancements and integrations.
• Partner with IT to ensure system integration, data governance, and compliance with enterprise standards.

Qualifications

• Bachelor’s degree required.
• 5 years of experience in omnichannel marketing, sales enablement, or related roles (food & beverage or CPG industry preferred).
• Hands-on experience with Salesforce CRM and marketing automation platforms.
• Proven ability to design and implement customer journeys and lifecycle frameworks.
• Strong analytical skills, including dashboarding, KPI development, and performance optimization.
• Experience managing cross-functional stakeholders, including IT and external vendors.
• Demonstrated success executing integrated marketing campaigns with measurable impact.
• Strong project management and organizational skills; ability to manage multiple priorities and roadmaps.
• Excellent written and verbal communication skills, with the ability to simplify complex concepts.

Core Competencies

• Execution Excellence: Delivers results with discipline and urgency.
• Cross-Functional Leadership: Aligns stakeholders and influences without direct authority.
• Problem Solving: Navigates ambiguity with structure and focus.
• Accountability: Owns outcomes and follows through on commitments.
• Forward Thinking: Anticipates risks and proactively prepares solutions.
• Action Orientation: Demonstrates urgency and initiative.
• Communication: Effectively conveys complex ideas, listens actively, and manages dialogue across audiences.

Compensation: $90-120k base salary with full benefits

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