Digital Marketing Specialist - Medical Imaging Systems

Position: Digital Marketing Specialist: Dynamic Digital Radiography (DDR) and Medical Imaging Systems

Job Type: Remote / Full-Time

Position Overview

As the Digital Marketing Specialist, you will be the digital architect for our Dynamic Digital Radiology (DDR) portfolio, X-ray systems, and PACS solutions. This is a high-impact role centered on transforming complex clinical evidence, research insights, and technical service excellence into compelling digital narratives.

You will bridge the gap between high-level clinical research and market-facing engagement, partnering with Key Opinion Leaders (KOLs) and internal stakeholders to drive global adoption of our cutting-edge imaging technologies.

Key Responsibilities

1. Content Strategy & Clinical Storytelling

• Curate & Catalog: Systematize research papers, case studies, and clinical insights into a high-functioning digital asset library.
• Technical Translation: Translate complex X-ray physics, PACS workflows, and service value propositions into digestible, high-converting digital content.
• Accuracy Assurance: Collaborate with the Research Director, Clinical Specialists (KOLs, Researchers), Product Managers, and regulatory personnel to ensure all messaging is scientifically/technically rigorous and regulatory-compliant.

2. Omnichannel Campaign Execution

• Strategic Campaigns: Design and execute multi-channel campaigns (LinkedIn, Email, Web) to increase the visibility of Konica Minolta Healthcare technologies/services.
• Event Amplification: Lead digital promotion for webinars, virtual workshops, and global radiology conferences (e.g., RSNA, ECR, HIMSS).
• Performance Analytics: Utilize GA4 and Search Console to track KPIs, providing actionable insights to pivot strategies based on audience behavior.

3. Community & Thought Leadership

• KOL Collaboration: Partner with clinical specialists to amplify "Voice of the Customer" content and highlight real-world clinical outcomes.
• Engagement Monitoring: Act as the digital voice of the brand, managing inquiries from healthcare professionals and stakeholders across social platforms.

4. Cross-Functional Synergy

• Service & Sales Alignment: Support the digital components of reference site visits and develop lead-generation strategies that scale sales volume grows.
• Integrated Messaging: Work across marketing and applications teams to ensure a unified brand voice across all digital touchpoints.

Core Technical Competencies 

• Social & Distribution: Expert-level command of LinkedIn, Facebook, YouTube, Reddit, etc. (Analytics/Channel Management).
• Marketing Stack: Proficiency in Hootsuite, MailChimp, and SEO/SEM best practices.
• Data & Insights: Advanced knowledge of Google Analytics (GA4) and Google Search Console.
• Communication: Exceptional ability to synthesize clinical/technical data into clear, persuasive copywriting.

Preferred Experience

• 5 years in a Digital Marketing role for a technology or healthcare company.
• Industry: 3 years in Medical Device, Radiology, or Health Tech marketing.
• Systems Knowledge: Familiarity with PACS/DICOM workflows and X-ray imaging technology.
• Tools: Experience with Salesforce (CRM) and AI-assisted writing tools (e.g., Writesonic).

Why Join Us?

You aren't just posting content; you are accelerating the adoption of life-saving diagnostic technology. As our innovative technologies scale, your role and influence within the organization will grow in tandem.

Benefits

We offer a comprehensive and competitive benefits package, including:

• Choice of three medical plans and two dental plans
• Vision insurance
• Company-paid life and AD&D insurance
• Supplemental coverage options (life, critical illness, accident, hospital)
• Flexible spending accounts (FSA) and commuter benefits
• 401(k) with company match after one year of service
• Unlimited flexible time off policy 

Salary : $135,000 - $150,000