What are the responsibilities and job description for the Senior Recruitment Marketing Analyst position at KOHLS?
This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
As Senior Recruitment Marketing Analyst, you will develop, create and execute recruitment marketing strategies to build and strengthen Kohl’s employer brand and increase candidate engagement. You will use data to drive business results and deeply understand the recruiting and talent ecosystem.
What You’ll Do
- Manage and maintain budget and strategy decisions and share best practices and recommendations to increase brand awareness and candidate traffic
- Create talent attraction strategies for key job openings and talent pipelines, including media planning, campaign management, optimization and recommendations
- Manage vendor relationships as the primary contact for escalation, negotiate and advise on contract terms and renewals and hold vendors accountable to KPIs and SLAs
- Manage programmatic and recruitment partnerships by analyzing funnel metrics and vendor reports to allocate budget and optimize job board investments while collaborating with account teams to launch and monitor campaigns for maximum ROI and strategic vendor utilization
- Measure campaign impact and the success of content strategy through analysis of related KPIs and the utilization of web analytics tools and marketing automation platforms
- Manage CRM email campaign development and execution, partnering across teams to optimize workflows, coordinate creative assets, and ensure accurate performance tracking
- Lead the careers site strategy by recommending and executing updates to the Content Management System (CMS), including enhancing site design, improving overall functionality, and source mapping for applicant tracking.
- Manage multiple projects simultaneously from inception to completion, including planning, resource allocation and timeline management
- Lead the review and creation of job advertisements across all business units, managing the entire process, including training team members to ensure content accuracy and alignment with Kohl’s brand voice
- Additional tasks may be assigned
What Skills You Have
Required
- 5+ years of experience in related field
- Bachelor’s degree
- Employer brand, talent attraction or recruiting expertise
- Experience with high-volume and corporate recruiting strategies
- Experience managing marketing campaigns on recruiting platforms
- Familiarity with Content Management Systems (CMS) and effective ways to engage and retain candidate attention
- Familiarity with Customer Relationship Management (CRM) tools and effective ways to engage candidates for a call to action
- Ability to perform statistical analysis of data with knowledge of Qlik and/or other data analysis and visualization tools
- Proven expertise in project management with strong skills in planning, executing, and monitoring projects
- Vendor Management experience
Preferred
- Familiarity with Talent Acquisition platforms such as Applicant Tracking Systems (ATS) and data visualization tools
- Understanding of current industry trends and best practices in recruitment marketing, talent acquisition and employer branding
- Strong verbal and written communication skills with ability to present data and insights clearly to various audiences