What are the responsibilities and job description for the Senior In-Store Marketing Coordinator position at KOHLS?
About the Role
In this role, you will support In-Store Marketing brand experience, planning and execution by building in-store brand strategies, influencing various business priorities and ensuring delivery through one consistent and inspiring storewide brand experience.
What You’ll Do
Build, maintain and communicate in-store marketing vision, brand standards and guidelines to support business priorities
Identify opportunities for messaging and develop and share guidelines with category teams
Research and build accurate yearly, monthly and quarterly budgets to support new initiatives and maintain graphic programs
Ensure co-op collection for designated areas
Develop creative briefs and in-store marketing programs to support overall In-Store Marketing brand experience storewide and for assigned focus areas
Initiate, conceptualize and maintain projects by writing accurate and comprehensive project details, including communication objectives, messaging hierarchy, desired outputs and production specifications
Oversee distribution lists and unique store environment needs to ensure accurate presentations in all store prototypes
Review and advise on graphics at each creative development milestone to ensure output is on message
Oversee proofing of store communication documents to ensure project information and implementation accuracy
Evaluate the success of campaigns and store sets worth with the insights team
Perform competitive research to build strategies around Kohl’s customer experience and influence future programs
Additional tasks may be assigned
What Skills You Have
Required
3 years of experience in In-Store Experience Design, Marketing or related field
Proficiency in Word, Excel and PowerPoint
Strong attention to detail
Ability to prioritize multiple projects and programs at varying stages of development
Advanced verbal and written communication skills
Excellent problem-solving skills
Ability to navigate new technology and software
Experience managing timelines and budget
Ability to conceptualize and communicate creative ideas
Preferred
Bachelor's Degree
Prior experience in drafting visual merchandising plans
Prior retail experience or exposure to merchandising principles