What are the responsibilities and job description for the Senior In-Store Marketing Coordinator position at Kohl's?
About The Role
In this role, you will support In-Store Marketing brand experience, planning and execution by building in-store brand strategies, influencing various business priorities and ensuring delivery through one consistent and inspiring storewide brand experience.
What You’ll Do
What Skills You Have
In this role, you will support In-Store Marketing brand experience, planning and execution by building in-store brand strategies, influencing various business priorities and ensuring delivery through one consistent and inspiring storewide brand experience.
What You’ll Do
- Build, maintain and communicate in-store marketing vision, brand standards and guidelines to support business priorities
- Identify opportunities for messaging and develop and share guidelines with category teams
- Research and build accurate yearly, monthly and quarterly budgets to support new initiatives and maintain graphic programs
- Ensure co-op collection for designated areas
- Develop creative briefs and in-store marketing programs to support overall In-Store Marketing brand experience storewide and for assigned focus areas
- Initiate, conceptualize and maintain projects by writing accurate and comprehensive project details, including communication objectives, messaging hierarchy, desired outputs and production specifications
- Oversee distribution lists and unique store environment needs to ensure accurate presentations in all store prototypes
- Review and advise on graphics at each creative development milestone to ensure output is on message
- Oversee proofing of store communication documents to ensure project information and implementation accuracy
- Evaluate the success of campaigns and store sets worth with the insights team
- Perform competitive research to build strategies around Kohl’s customer experience and influence future programs
- Additional tasks may be assigned
What Skills You Have
- 3 years of experience in In-Store Experience Design, Marketing or related field
- Proficiency in Word, Excel and PowerPoint
- Strong attention to detail
- Ability to prioritize multiple projects and programs at varying stages of development
- Advanced verbal and written communication skills
- Excellent problem-solving skills
- Ability to navigate new technology and software
- Experience managing timelines and budget
- Ability to conceptualize and communicate creative ideas
- Bachelor's Degree
- Prior experience in drafting visual merchandising plans
- Prior retail experience or exposure to merchandising principles