What are the responsibilities and job description for the Senior Coordinator, Influencer Marketing position at Kohl's?
About The Role
In this role you will support the execution of Kohl's influencer efforts, supporting paid and organic social campaigns to drive sales and traffic while garnering ongoing press and engagement for Kohl's.
What You’ll Do
What Skills You Have
In this role you will support the execution of Kohl's influencer efforts, supporting paid and organic social campaigns to drive sales and traffic while garnering ongoing press and engagement for Kohl's.
What You’ll Do
- Leads influencer and talent-led strategies content and strategy, incorporating data-driven insights, social trends, and platform best practices.
- Acts as the internal subject matter expert, providing regular reporting and strategic recommendations to stakeholders.
- Drives execution of high-impact influencer programs—including brand campaigns, gifting, and events—ensuring alignment with broader marketing plans.
- Collaborates with internal teams and agency partners to maximize performance across the full marketing funnel.
- Builds and nurtures relationships with creators and talent, while actively testing and exploring emerging platforms and trends to keep the brand at the forefront of culture.
- Develops briefs, manages content reviews, and delivers performance recaps to continuously optimize results.
- Ability to translate data into actionable insights leveraging data storytelling within written and verbal presentation materials
- Support press, experiential, social content and engagement teams as needed
- Additional tasks may be assigned
What Skills You Have
- Bachelor’s degree in brand marketing, social media, public relations, journalism, communications, experiential marketing, or other applicable areas of study and minimum 3-5 years experience in social media strategy, influencer marketing, consumer public relations, digital/marketing strategy, and/or experiential marketing.
- 1–3 years of experience in influencer marketing
- Highly organized with strong attention to detail and ability to manage multiple projects
- Familiarity with FTC guidelines and disclosure requirements
- Experience working with different social media spaces (Facebook, X/Twitter, Pinterest, Instagram, Snapchat, TikTok, YouTube, Threads).
- Experience planning and executing social content across paid and organic channels.
- Experience working with a variety of social media dashboards and monitoring tools (e.g. Sprout Social, Sprinklr, Khoros, HootSuite, Brandwatch, Talkwalker, Meltwater, Netbase, etc.).
- Experience working with/for agencies and demonstrates the ability to think strategically and outside of the box.