Digital Marketing Manager

KITTY HAWK KITES Job title
Digital Marketing Manager
Location
Nags Head, NC 27959 (on-site; local travel to KHK locations as needed)

Job type
Full-time
Classification
Exempt

Pay
Approved salary range to be added; based on experience
Benefits to select
Health insurance; 401(k); profit sharing; annual performance-bonus eligibility

Schedule
Primarily weekday business hours off season; Saturdays, Easter break in season. Evenings and weekends for major promotions, seasonal launches, and business needs.


Job description
For more than 50 years, Kitty Hawk Kites has helped visitors experience the Outer Banks through outdoor adventure, destination retail, and joyful guest experiences. We are a family-run, multi-brand company with a fast-moving seasonal business and a high standard for service, quality, safety, and follow-through. Our purpose is to “Teach the World to Fly”.

We are hiring an on-site Digital Marketing Manager to lead multi-channel digital marketing — email, organic and paid social, and cross-department campaign coordination — across our ecommerce site, recreation & adventures programs, retail stores, and events.

Reporting to the Director of Marketing, you will lead the social media team and partner closely with the Marketing Coordinator, Recreation & Adventures team, Ecommerce team, Retail Operations team, and Buying team to keep integrated campaigns moving and on-brand across every channel.

Our business
Ecommerce: a Shopify business serving customers nationwide with kites, gear, apparel, and other products.
Recreation and tours: bookable Outer Banks adventures, including hang gliding, watersports, boat and jet ski rentals, dolphin tours, kayak tours, kiteboarding, parasailing, and fishing experiences.
Retail stores: 30 destination locations where guests browse, book, and buy across Kitty Hawk Kites and its family of brands.

What you will do

• Develop, execute, and optimize email marketing campaigns for the recreation & adventures team, ecommerce site, retail stores, and events, including strategy, segmentation, and personalization across all business units.
• Analyze email performance metrics and implement improvements to drive engagement and conversions; collaborate with recreation & adventures, ecommerce, retail operations, and buying teams to ensure timely and relevant messaging.
• Lead and manage the social media team responsible for organic content and paid advertising on Meta (Facebook and Instagram), TikTok, Pinterest, and YouTube.
• Develop social media strategy that aligns with overall marketing and business objectives across all business units; manage budget allocation across channels and monitor ROI.
• Monitor social media trends and implement best practices to maximize reach and engagement; create and curate content that showcases recreation & adventures experiences, ecommerce products, and retail offerings.
• Work collaboratively with the Marketing Coordinator and Director of Marketing to execute integrated campaigns.
• Partner with the Recreation & Adventures team to promote experiences, programs, and offerings, and with the Ecommerce team to promote products, manage promotions, and drive online sales.
• Coordinate with the Retail Operations team to ensure consistent messaging across store locations, and with the Buying team to align marketing efforts with product launches and seasonal offerings.
• Communicate campaign performance and insights across all departments; develop and manage marketing budgets for assigned channels.
• Track, analyze, and report on key performance metrics and marketing ROI; stay current with industry trends, platform updates, and digital marketing best practices.
• Support special projects and marketing initiatives as assigned.

What you bring

• 3 years of professional experience in digital marketing, with at least 1 year in a leadership or management role.
• Proven expertise in email marketing campaigns and strategy and demonstrated experience with paid social media advertising (Meta, TikTok, Pinterest, YouTube).
• Strong knowledge of social media platforms and organic social strategy; experience managing and mentoring a digital marketing team.
• Proficiency with marketing analytics tools and data-driven decision making; excellent project-management, organizational, and communication skills.
• Bachelor’s degree in marketing, Business, Communications, or a related field, or equivalent work experience.
• Experience in recreation, adventure sports, or ecommerce industries, and familiarity with retail and omnichannel marketing strategies, is a plus.
• Experience with marketing automation platforms, A/B testing and conversion optimization, and event or experiential marketing is a plus.

Pay and benefits
Base salary: approved range to be confirmed, based on experience. Benefits include company-paid health insurance, annual performance-bonus eligibility, and a 401(k) with profit-sharing opportunity, subject to plan terms and company performance.
Kitty Hawk Kites, Inc is an Equal Opportunity Employer.