Database Marketing Analy

SUMMARY

The Database Marketing Analyst specializes in collecting, organizing, and analyzing data to provide key insights to the business. This position is responsible for ongoing analysis of gaming and non-gaming information, obtained from a variety of sources, which is highly confidential, and only to be shared with the highest levels of Management. The position is responsible for providing detailed performance indicators and analysis of slots, table games, marketing programs, food & beverage, and other areas as needed. It requires proficiency with analytical tools, knowledge of data analysis methodologies, use of reporting and presentation software, and strong communication skills. All duties are to be performed within the guidelines of the organization's policies and procedures, tribal regulations, and all federal/state laws, as needed.

ESSENTIAL DUTIES & RESPONSIBILITIES

1. All Team Members must embrace and deliver Kiowa's Guest Service Standards to every Guest on every shift, as outlined in Orientation, the Team Member Handbook, SOP's, and any other related training.
2. Ensure an exceptional level of service and satisfaction is achieved throughout the properties, exceeding the expectations of external and internal Guests alike in a timely and effective manner.
3. Perform complex data set analysis to ensure the accuracy and integrity of data using Avanete Bl tools, Advanced Excel, Including Tabeau© and SQL©.
4. Performs data mining and data modeling to facilitate decision making.
5. Responsible for analyzing databases for the purpose of executing all aspects of Direct Mail Program, will work with Direct Mail Vendors to coordinate all direct mail operations.
6. Make recommendations to Executive Management on campaign design and select attributes to support business objectives.
7. Assist in the overall development of marketing strategic plans and budgets.
8. Report current levels of play and effectiveness of promotions as related to existing players, recommend alternative solutions to enhance participation, and levels of play.
9. Maintain knowledge of all gaming machines; player tracking systems, promotions relating to systems.
10. Identify problematic areas and conduct research to determine the best course of action to correct issues.
11. Troubleshoot and research data anomalies and recommend corrective actions.
12. Monitor for timely and accurate completion of select data elements.
13. Identify, analyze, and interpret trends or patterns in complex data sets.
14. Develop graphs, reports, and presentations of project results.
15. Generate routine and ad-hoc reports.
16. Provide timely and accurate progress information to project status reports.
17. Provide technical assistance to other departments as approved and directed by the Director of Marketing.
18. Maintain and enhance technical skills through formal and on-the-job training.
19. Respond to and assist with other problem tickets as required.
20. Maintain a high level of Guest confidentiality.
21. Adhere to all regulatory, departmental, and casino policies and procedures, and to the MICS.
22. Maintain knowledge of special events, hours of operation, and other pertinent information.
23. Perform additional duties or projects, as assigned.

The list of essential job functions is illustrative of the minimums ONLY and is not o comprehensive listing of all functions and tasks performed by positions in this class. It does not imply that all positions within the class perform all the duties listed as the maximum expectation, nor does it necessarily list all possible duties that may be assigned.

LICENSES & CERTIFICATIONS

• Ability to obtain and maintain Gaming License is required.
• Key positions require knowledge and application of Title 31 reporting requirements.
• Must have the ability to pass comprehensive background check and drug test.

JOB DEMANDS

Physical

The physical demands described here are representative of those that must be met by an employee to successfully perform essential functions of this job.

While performing the job duties, the employee is required to maneuver in all areas of casino and related entity locations when necessary. Ability to talk, hear, stand, sit, walk, climb, balance, stoop, kneel, crouch, and move freely throughout the offices and between buildings or properties for the duration of work hours. Frequently equired to use hands to handle or feel objects, tools, or controls, and reach with hands and arms, including lift, carry, push, pull, or move objects, or boxes, up to 35 pounds. Visual acuity to discern and examine text, graphics, color, and symmetry. Speech to communicate clearly, express ideas and convey information in an understandable manner. Ability to hear for listening comprehension and to understand ideas presented through spoken words and sentences. Manual dexterity to operate office equipment and examine documents, records and files.
Confer with Human Resources for additional information, as needed.
Mental
Social perceptiveness to assess and understand other's reactions and behavior. Critical thinking to use logic and reasoning, to reach conclusions or optional solutions. Comprehension in assessing, analyzing and processing alpha, numeric and visual data, and the ability to accurately formulate or complete required documents. Mental capacity to monitor sometimes complex situations, to make quick decisions, tolerate stress, and/or conduct tasks under critical deadlines. Ability to concentrate on tasks over a period of time without being distracted.
Work Environment
The characteristics of the work environment described here are representative of those an employee encounters while performing the job functions. Work in, or visit offices, casino operations, assigned outlet, hotel, kitchen, meeting space, convention center, gaming floor, motor vehicle, various amenities, and/or additional entity locations, or external environments, as related to business. Environment includes exposure to second-hand smoke, high noise level, bright lights, and sometimes fluctuating temperatures or weather conditions. Must be able to work irregular or additional hours or shifts, including holidays or weekends, as assigned, in order to meet business needs.
Success in this position will require ongoing knowledge and application of the organization's key performance indicators that include but are not limited to interpersonal and communication skills, change management and teamwork, customer service and satisfaction, integrity, and dependability.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, and/or ability required.

EDUCATION & EXPERIENCE

• High School diploma or GED is required.
• Bachelor's degree in Computer Science, Math, or Analytics plus 2 years of experience in a related field or equivalent combination of education and experience.
• Strong working knowledge of player tracking systems preferred. Must be able to write and run Scripts, SQL, and Crystal Reports preferred.
• Advanced knowledge of Casino Math and its principles preferred.
• Advanced knowledge of Access, Excel, and Pivot Tables preferred.
• Working knowledge of the Gaming Industry and the regulations governing gaming operations preferred.

REQUIREMENTS, SKILLS & ABILITIES

• Must be at least 21 years of age.
• Regular and reliable attendance.
• Must be able to create and maintain standardized reports and ad-hoc reports.
• Ability to work in a fast-paced working environment.
• Accurate, highly organized administrative abilities with good planning skills and the ability to adapt quickly to changing priorities.
• Excellent verbal, written, interpersonal and communication skills to effectively interface with executives, guests, and team members.
• Ability to maintain confidentiality.
• Ability to work cooperatively with departments and all team members.
• Excellent ability to handle sensitive documents and confidential matters.
• Excellent ability in establishing priorities and meeting deadlines, including response times to correspondence and/or specific requests.
• Ability to independently manage multiple tasks in a professional manner.
• Must be able to manage departmental budget and control labor and expenses.

SUPERVISORY RESPONSIBILITIES

This position has no supervisory responsibilities.