What are the responsibilities and job description for the Public Relations Strategist, Restaurants position at Kinship?
MEDIA RELATIONS STRATEGIST FOR RESTAURANTS
We are searching for an entrepreneurially-minded Media Relations Strategist. For this position, we prize technical ability, curiosity and experience in restaurants.
Previous PR experience in hospitality is a must.
Select Job Responsibilities
- Create comprehensive and thoughtful public relations strategies for partners to maximize exposure
- Conduct proactive media outreach via print, online, broadcast, radio media
- Draft story, messaging and talking points
- Identify, maintain and curate database of top tier local, regional and national media contacts
- Conceptualize and execute public relations events, including briefings, events, functions, stays, drops, media familiarization trips and itineraries
- Entertain media regularly
- Qualify media interest in story development
- Execute media training, where necessary
- Oversee creation of press kit and multimedia library
- Create custom new media vehicles for better storytelling
- Monitor and respond to media successes
- Coordinate media shoots and segments
- Measure and report
- Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
- Create a comprehensive and thoughtful public relations strategy for partners to maximize exposure
- Conduct Community Outreach on behalf of all Partners and maintain trackers
- Conduct outreach for Chef events (outreach and ownership)
- Maintain Memberships
- Develop and manage Community Calendars
- Monetize the discipline on behalf of a business’ bottom line, wherever possible
- Serve as an Account Lead for multi-disciplinary accounts
- Develop a trusting and successful relationship with the partner and manage the internal team’s success
- Lead communication internally and with partners, including weekly check-ins and updates on initiatives
Professional Skill Set Responsibilities
- Cultivate career path and actively seek professional development opportunities alongside the company
- Tell us what we do not know with regular candor
- Brainstorm and innovate to improve company, job, and partners
- Maintain a nuanced understanding of media relations strategy and current media landscape
- Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes
- Develop a keen understanding of measurement and reporting tools in media relations
Personal Traits & Habits Set
- An unshakeable passion for culture, food and travel
- Jedi-level brightness
- Desire to outdo oneself, above all others
- Empathy
- Optimism
- Easily obsessed with our partners
- Impeccable with one’s word
- Creativity
- Comfort with new business development
- Self-awareness
- Curiosity