What are the responsibilities and job description for the Media Relations Manager for Travel position at Kinship?
We are searching for an entrepreneurially-minded Media Relations Manager. For this position, we prize technical ability, curiosity, and a learning mindset. Previous PR experience in travel or hotels is a must.
This role will support the PR Team's leadership in a variety of tasks tied to daily account management and internal resource management.
Select Job Responsibilities
Directly oversee team of publicists. Teach, mentor, and train team members who are performing at various levels of responsibility and ability.
Maintain review and accountability of the team’s KPIs, including performance management and training.
Create comprehensive and thoughtful public relations strategies for partners to maximize exposure
Conduct proactive media outreach via print, online, broadcast, radio media
Draft story, messaging, and talking points
Identify, maintain, and curate database of top-tier local, regional, and national media contacts
Conceptualize and execute public relations events, including briefings, events, functions, stays, drops, media familiarization trips and itineraries
Execute media training, where necessary
Oversee creation of press kit and multimedia library
Coordinate media shoots and segments
Monitor, measure, and report media successes
Conduct outreach to key groups and audiences (e.g. concierge, residential) to achieve partner goals.
Collaborate with team members in other disciplines for strong coordination of integrated marketing campaigns
Serve partners impeccably and look for opportunities to connect and maintain their brand
Promote learning, influence choices, and foster connections for media relations team
Monetize the discipline on behalf of a business’ bottom line, wherever possible
Professional Skill Set Responsibilities
Cultivate career path and actively seek professional development opportunities alongside the company
Foster expert knowledge of integrated marketing campaigns
Maintain a nuanced understanding of media relations strategy, current media landscape, and the latest tools and applications
Tell us what we do not know with regular candor
Brainstorm and innovate to improve company, job, and partners
Engross yourself in culture, food, and travel, becoming an expert in its personalities, products, and processes
Develop a keen understanding of measurement and reporting tools in media relations
Personal Traits & Habits Set
An unshakeable passion for culture, food, and travel
Jedi-level brightness
Desire to outdo oneself, above all others
Empathy
Optimism
Easily obsessed with our partners
Impeccable with one’s word
Creativity
Comfort with new business development
Self-awareness
Curiosity
