What are the responsibilities and job description for the Digital & Social Media Marketing Specialist position at Kinetic Edge Physical Therapy?
About Us
At Kinetic Edge Physical Therapy, we passionately pursue our mission to transform lives and restore hope through movement. With clinics across Iowa, we combine clinical expertise with a passion for people, helping our clients move better, feel better, and live better. Our culture is built on trust, positivity, growth, and fun. We’re growing, and we’re looking for someone creative and strategic to help us tell our story.
Position Summary
We’re seeking a Digital & Social Media Marketing Specialist to elevate our brand presence across all digital platforms and strengthen our connection with the communities we serve. This individual will work closely with the marketing team and clinic leaders to craft compelling content, manage our online and offline brand presence, and drive new client growth through creative, data-driven strategies.
This is a hybrid position based in Pella, Iowa, with the expectation of working primarily in-office during the initial onboarding and training period, then transitioning to a more flexible hybrid schedule once fully trained.
Key Responsibilities
- Develop and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
- Build and execute marketing funnels that drive awareness, leads, and conversions
- Create, manage, and optimize Facebook Ads campaigns, including audience targeting, creative development, A/B testing, and performance tracking
- Maintain a consistent and strategic content calendar using CoSchedule
- Plan, design, and publish creative content (graphics, videos, blog posts, captions)
- Execute targeted email campaigns using ActiveCampaign
- Manage and maintain the Kinetic Edge website, ensuring content is current, accurate, and optimized for SEO
- Monitor and follow up on leads generated through website form fills, coordinating with clinic teams to ensure timely responses and lead conversion
- Track and analyze performance metrics to refine digital marketing strategies
- Coordinate with clinic teams to highlight patient success stories, staff culture, and community involvement
- Plan and execute events including career fairs, company parties, open houses, and community engagement opportunities
- Collaborate with local television stations to promote events and initiatives
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field or relevant experience
- Proven experience with Meta Ads and knowledge of marketing funnels
- Experience managing and updating websites (WordPress or similar platforms preferred)
- Understanding of lead generation and follow-up best practices
- Basic understanding of Canva, Adobe Creative Suite, or similar tools
- Familiarity with CoSchedule, ActiveCampaign, ClickFunnels, Wordpress, Google Analytics, and SEO
- Excellent copywriting and visual storytelling skills
- Strong project management and organizational abilities
- Comfortable managing internal and external events
- A self-starter with a team-oriented mindset and a passion for making a difference
Why Join Kinetic Edge?
- Purpose-driven, fun, and collaborative team culture
- Competitive salary and full benefits package
- Opportunities for creativity, leadership, and professional growth
- A chance to make a real impact on people’s lives every day
Competitive salary with opportunity to earn bonus pay above base, PTO with a generous accrual rate, matching 401K, Health, Vision and Dental insurance, ST/LT Disability insurance, access to the Employee Assistance Program immediately upon hire, wellness incentives and much more!
Ready to Help People Move Better, Feel Better, and Live Better? Submit your resume, portfolio (if available), and a brief cover letter telling us why you’re the perfect fit!
Salary : $42,000 - $55,000