Product Marketing Manager

At KI, we believe knowing our customers helps us serve them better. We listen. We observe. We understand that each customer has unique needs. So, we pride ourselves on helping our customers make smart  furniture decisions by offering expert advice, design options and personalized solutions.Since 1941, we’ve positioned KI as the furniture company that best understands the furniture industry and is committed to providing customers with the smart solutions. By targeting specific markets with solutions for business furniture, university furniture, educational furniture, healthcare furniture and government furniture, we can quickly respond to our customers’ unique needs – including the choice to procure furniture according to what fits their ordering and fulfillment process. That’s why we say we offer far more than furniture. We’re Furnishing Knowledge.

We’re looking for a Product Manager who owns outcomes, not just activities—someone who is curious, proactive, and motivated to turn insight into progress. This role sits at the intersection of product strategy, market intelligence, and execution. You’ll own product categories end-to-end, from identifying opportunities to guiding development, launch, lifecycle decisions, and growth.  This position will work from KI’s Corporate Office in Green Bay, WI.

In this role, you will serve as the voice of the market and the champion for your product categories, guiding both new and existing offerings to success. You’ll collaborate across Design, Development, Manufacturing, Sales, and Marketing to ensure our products solve real customer needs, stand out in the marketplace, and fuel long‑term business growth.

What You’ll Do

• Own product category success by leading strategy, development, and go‑to‑market execution for both new products and existing lines.
• Research and analyze the market through competitive analysis, customer and dealer feedback, sales insights, client meetings, and category gap assessments.
• Translate insights into action by partnering with Design, Development, and Manufacturing teams to define differentiated product features, benefits, and innovations.
• Develop compelling go‑to‑market strategies, including product positioning, pricing, messaging, and launch plans for new products and line extensions.
• Enable and support the sales team by delivering product training and creating effective sales tools that clearly communicate value propositions.
• Provide competitive intelligence that strengthens sales conversations and marketing campaigns.
• Manage product lifecycles, identifying growth opportunities, optimizing assortments, and making recommendations on legacy product improvements or discontinuation.
• Lead value analysis and engineering efforts to enhance existing products while balancing cost, performance, and customer value.

What You Need to Succeed

• Bachelor’s degree in Business, Marketing, Engineering, Design, or a related field.
• 2 years of experience in product marketing, product management, engineering, or a technical/business role.
• Strong analytical thinking paired with practical decision-making.
• Ability to work independently, prioritize effectively, and move word forward without waiting to be told.
• Clear communicator who can turn complex ideas into simple, compelling product narratives.
• A growth mindset – high curiosity, high accountability, and a willingness to learn by doing. 

Why KI?

At KI, you’ll be part of a company that values collaboration, innovation, and ownership. We invest in our people and offer a comprehensive benefits package designed to support your professional growth and personal well‑being.

Our benefits include:

• Employee Stock Ownership Plan (ESOP): Share in the success you help create.
• Comprehensive Health Coverage: Medical, dental, and vision insurance.
• 401(k) with Company Match: Helping you plan for the future.
• Generous Paid Time Off: Vacation, sick time, and paid holidays.
• Wellness Resources: On‑site fitness center, fitness reimbursement, and on‑site nurse.
• On‑Site Café: Fresh breakfast and lunch options at work.
• Employee Discounts: Special pricing on KI products.
• Education Reimbursement: Support for continued learning, degrees, and certifications.
• Full Benefits Package: Including life insurance, disability coverage, and Employee Assistance Program (EAP).

Ready to Make an Impact?

If you’re passionate about building products that matter and want to help shape the future of KI’s portfolio, we’d love to hear from you. Apply today and bring your ideas to life.

KI is an Equal Opportunity Employer.