On Premise Director

Director of On-Premise

The ideal candidate will be based in our Los Angeles, CA facility and will support our West Business Unit which includes CA, NV, AZ, MO, CO, KS, MN, ID, ND, IA and greater surrounding areas

Are you a transformational sales leader who thrives at the intersection of strategy and in-store execution? Keurig Dr Pepper is seeking a Director of On-Premise Sales to lead and accelerate growth across the West Business Unit. This role is a critical leadership position—owning results in the market, shaping how strategy comes to life, and building the team capabilities that drive winning partnerships with our customers at the outlet level.

As Director, you will serve as the primary architect of regional execution—translating enterprise and VP‑led strategy into bold, disciplined action across channels such as Vending, Business & Industries, Education, and more. In addition to leading sales, you will oversee a large equipment organization supporting both On‑Premise and Retail customers, ensuring disciplined investment, strong returns, and high equipment performance. You will report to the Vice President of On-Premise and play a pivotal role in developing talent, strengthening executional standards, and expanding KDP’s presence across a highly visible and competitive landscape.

Responsibilities:

Lead Regional Strategy & Execution

• Deliver volume, revenue, and profit targets aligned with the Annual Operating Plan
• Build winning partnerships with top customers and new customers
• Translate national brand, channel, and customer strategies into clear regional priorities and executable plans
• Drive performance across core On-Premise channels, ensuring consistent execution and brand standards in market
• Identify whitespace opportunities, emerging customers, and growth levers to expand KDP’s On-Premise footprint

Drive Commercial & Executional Excellence

• Lead Cold Drink Equipment (CDE) strategy and deployment across the region, ensuring disciplined investment, strong ROI, and high equipment performance
• Leverage data, insights, and selling tools to improve outlet execution, customer engagement, and productivity
• Personally engage in key account relationships and negotiations that unlock growth

Build & Develop a High-Performing Team

• This role will lead a team of 12 direct reports and 125 employees
• Lead, coach, and develop a team of sales leaders and equipment managers
• Establish a culture of accountability, urgency, and continuous improvement
• Develop future leaders through thoughtful coaching, succession planning, and performance management
• Champion inclusion, engagement, and collaboration across teams and functions

Collaborate Across the Enterprise

• Partner closely with DSD Field Leaders, Finance, National Sales Leads, Market Development and Supply Chain, to ensure seamless execution
• Serve as a trusted thought partner to the VP of On-Premise—bringing forward insights, risks, and opportunities from the field

Total Rewards:

• $150,000-$175,000 / year
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to eligibility, and collective bargaining agreements (where applicable): Medical, Dental and Vision, Paid Time Off, 401(k) program with employer match, Child & Elder Care, Adoption Benefits, Paid Parental Leave, Fertility Benefits, Employee Resource Groups, Breastmilk Shipping Services, Dependent Scholarship Program, Tuition Reimbursement, Education Assistance, Employee Assistance Program, Personalized Wellness Platform, Mileage Reimbursement and more!
• Annual bonus based on performance and eligibility

Requirements:

• 10 years of experience in Sales, Commercial Leadership, or Channel Management
• Proven success in On-Premise, Immediate Consumption, Foodservice, or Beverage/CPG environments with solid knowledge of how DSD (direct store delivery) works
• Experience leading teams and managing through complexity across geographies
• Knowledge of cold drink equipment operations
• Executional Excellence – Drives results through clarity, rigor, and follow-through
• Strategic Agility – Understands the “why” behind strategy and adapts plans to local market realities. Shapes “the how” in addition to leading “the what”
• People Leadership – Coaches, develops, and inspires teams to perform at their best
• Customer Focus – Builds durable partnerships by delivering value and consistency
• Data & Financial Acumen – Uses insights to prioritize investments and improve profitability