What are the responsibilities and job description for the Marketing Manager position at Kenworth Louisiana?
Marketing Manager
Summary:
As Marketing Manager, you will serve as the steward of the Kenworth of Louisiana, Southland
PacLease, and Central Gulf Machinery brands, leading strategic marketing initiatives that
strengthen our presence across Louisiana and drive business growth across all three organizations.
Working closely with executive leadership, you will develop and execute marketing strategies that
enhance customer engagement, support recruitment and employee retention efforts, and increase brand
visibility across the diverse markets we serve. This role acts as a key liaison between operations,
sales, and HR teams, ensuring alignment of marketing efforts with business objectives. Ideal
candidates are results-driven professionals who combine creativity, business acumen, and a passion
for building meaningful connections that contribute to long-term organizational success.
- Develop and execute marketing strategies that drive revenue growth, customer retention, brand
- Lead integrated marketing campaigns across digital, social media, email, web, events, and
- Strengthen brand consistency and customer experience across all locations, communications,
- Oversee digital marketing initiatives, including website management, SEO, local search
- Create compelling content that showcases customer success, employee engagement, company
- Partner with Operations, Sales, Service, Parts, HR, and Recruiting teams to align marketing
- Analyze market trends, customer insights, competitor activity, and campaign performance to
- Manage the marketing budget and external partners to maximize efficiency, quality, and return
- Support talent acquisition, employer branding, and workforce development through targeted
- Plan and execute trade shows, customer events, sponsorships, employee engagement initiatives,
- Serve as a strategic liaison across departments, translating business objectives into
- Present campaign results, key performance indicators, strategic recommendations, and business
- Other Duties as needed
- Bachelor's degree in marketing, business, communications, or related field preferred.
- 4–7 years of marketing experience, preferably with experience managing campaigns, vendors,
- Strong understanding of digital marketing, social media strategy, email marketing, SEO, paid
- Experience with CRM systems, marketing automation tools, Google Analytics, Microsoft 365,
- Ability to write clearly, present confidently, manage competing priorities, and influence
Work Environment:
In a professional office environment, employees routinely use standard office equipment such as
computers, phones, photocopiers, and filing cabinets. The role involves prolonged periods of
sitting at a desk, with frequent use of hands and fingers for typing and handling office equipment.
Occasional standing and walking are required to communicate with different departments.
Employees may need to lift and carry office supplies or small packages weighing up to 20 pounds.
Good vision and clear hearing are essential for reading documents and effective communication. The
work environment is typically climate-controlled, with occasional exposure to the busier dealership
floor.
This position is based in Southeast Louisiana and may be office-based in one of our locations in
Houma, Harahan, Hammond, or Port Allen. The selected candidate is expected to primarily office from
one of these locations. As business needs evolve, there is potential for a hybrid work arrangement
in the future, subject to company policy, role requirements, and performance expectations.
This role requires the ability and willingness to travel throughout Louisiana approximately 20% of
the time to support operations, lead improvement initiatives, collaborate with stakeholders, and
participate in project activities across multiple locations.
EEO Statement:
It is the policy of Kenworth of Louisiana, LLC to provide equal employment opportunity (EEO) to all
persons regardless of age, color, national origin, citizenship status, physical or mental
disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or
expression, genetic information, marital status, status with regard to public assistance, veteran
st tus, or any other characteristic protected by federal, state or local law. In addition, Kenworth of
Salary : $67,832 - $107,255