What are the responsibilities and job description for the Social Media Marketing Specialist position at Kentucky Eagle, Inc.?
Kentucky Eagle is in the happy hour, long weekend, after 5 o’clock business. We are a family-built company, delivering the best beer, wine, and spirits come hell or high water. Our team works harder and longer, striving for excellence in everything we do. We are leaders in the industry. And we’re proud of it.
This position will be responsible for leading Kentucky Eagle’s social media marketing strategy and campaigns for our brands as well as being responsible for our e-commerce platforms. The position will create new social media campaigns and use established content from our suppliers to market Kentucky Eagle and its portfolio to a diverse group of people in a fresh and innovative way.
Main Responsibilities
- Execute objectives established by VP of Sales and Marketing.
- Create digital marketing strategy to support Kentucky Eagle and our supplier’s growth plans.
- Create targeted digital marketing campaigns to drive consumer trial. Track and measure success (impressions, CTR, and sales lift).
- Manage and update retail portal with regular updates.
- Work with vendors to continuously improve the portal to provide a better experience for retailers.
- Use site analytics to enhance and improve the online retailer experience.
- Develop monthly newsletters, weekly special release material and daily retailer portal updates.
- Develop and manage training programs for e-commerce platform(s).
- Communicate with retailers and customers using multiple social media channels to promote our brands (e.g. Facebook, Tik Tok, Instagram and Twitter).
- Attract and increase follower of Kentucky Eagle social media channels.
- Manage and update Kentucky Eagle website.
- Use established content and create new content to promote Kentucky Eagle and its portfolio.
- Develop organized reporting on campaign metrics (e.g. likes, impressions and comments).
- Support media initiatives, including campaigns for community relations and social responsibility.
- Adhere to and enforce all applicable Kentucky ABC policies and standards.
- Measure and track retailer portal performance:
- Usership rates
- Trends
- Integration of sales goals into e-commerce platform(s)
- Enhancements
- Site friendliness internal and external
- Understand Kentucky Eagle’s portfolio, brand positioning, marketing strategies and internal/external relationships.
Minimum Qualifications
- Bachelor’s degree in Marketing, Communications or equivalent experience managing corporate social media marketing programs.
- 2 years or more of experience with social media platforms (e.g. Facebook, Tik Tok, Instagram)
- 2 years creating and publishing social media content.
- Understanding of influencer metrics and their impact on the business.
- 1 year of experience with geo-fencing and google analytics preferred.
- Strong analytical skills.
- Highly organized with ability to manage multiple priorities and coordinate multiple projects simultaneously.
- Strong communication and project management skills.
Kentucky Eagle was built on teamwork and equal opportunity. We will continue to be successful when people are treated fairly and allowed to advance and achieve their full potential. It is the policy of Kentucky Eagle to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, gender, age, national origin, sexual orientation, citizenship status, veteran status, disability, pregnancy or any other characteristic protected by law.
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