Director of Marketing

Job Title: Director of Marketing

Job Location: 505 W Ormsby Ave, Louisville, Ky 40203 Mansion Headquarters

Reports to: President

Classification: Exempt

Part I – Position Description

Reporting directly to the President, the Director of Marketing is responsible for leading and implementing marketing strategies that advance the Kentucky College of Art Design's visibility, enrollment goals, public image, and strategic priorities. This role oversees all marketing functions, including branding, digital presence, content creation, media relations, and marketing analytics. The Director of Marketing will work across departments to ensure alignment between the College's mission, brand, and external communications.

Part II – Responsibilities

• Serve as a compelling ambassador for the Kentucky College of Art Design's mission, vision, and values in all marketing efforts.
• Lead the development and execution of a comprehensive marketing and communications strategy to support enrollment, advancement, and institutional visibility for new and existing programs.
• Manage and maintain the College's brand standards across all platforms and materials.
• Oversee digital and traditional marketing initiatives including social media, website content, email marketing, print campaigns, and advertising.
• Develop, manage, and evaluate digital content and storytelling initiatives to promote the KyCAD experience, student work, faculty research, and events.
• Collaborate closely with Academic Affairs, Admissions, Human Capital Management, Advancement, and other departments to ensure cohesive messaging and timely campaign execution.
• Analyze and report on marketing performance metrics to refine strategy and increase effectiveness.
• Identify and manage external vendors, designers, and consultants as needed for marketing projects.
• Support executive communications, public relations efforts, and the development of institutional publications.
• Embrace and help enhance KyCAD's culture through inclusive and engaging messaging that reflects the diversity of its community.
• Other duties as assigned.

Part III – Qualifications

• Bachelor's degree in Marketing, Communications, Design, or a related field; an equivalent combination of education and professional experience will be considered.
• A minimum of 5 years of relevant experience in marketing, preferably in higher education, nonprofit, or arts and culture organizations.
• Demonstrated success in developing and executing strategic marketing plans and multichannel campaigns.
• Strong visual and written communication skills with an eye for design, tone, and audience engagement.
• Proficiency in digital tools and platforms including website CMS, email marketing tools, analytics dashboards, and major social media channels.
• Experience designing and implementing backend marketing processes, systems, and workflows to improve efficiency, alignment, and consistency across channels.
• Ability to manage multiple projects and deadlines with minimal supervision, and proven success of doing so.
• Collaborative spirit and ability to work effectively across departments.
• Understanding and appreciation of art, design, and/or creative education.

Preferred Qualification

Work is performed in a dynamic and evolving environment that requires flexibility, initiative, and responsiveness to changing institutional goals and priorities. Occasional evening and weekend work may be required for events or project deadlines.

As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities.

If you have a disability and would like to request an accommodation to apply for a position with the Kentucky College of Art Design or have additional questions regarding this position, please contact Human Capital Management at hcm@kycad.org.

Any candidate offered a position will be required to pass pre-employment screenings as mandated by KyCAD Human Capital. These screenings may include a national background check. If applicable, the candidate may also be required to complete Family Educational Rights and Privacy Act (FERPA) online training.

Part IV – Work Conditions

Work is performed in a dynamic environment that requires sensitivity to change and responsiveness to changing and moving institutional goals, priorities and needs.

As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities.

If you have a disability and would like to request an accommodation in order to apply for a position with the Kentucky

College of Art Design or you have additional questions regarding this position, please contact Human Capital Management at hcm@kycad.org.

Any candidate offered a position will be required to pass pre-employment screenings as mandated by KyCAD Human Capital. These screenings may include a national background check. If applicable, the candidate may also be required to complete Family Educational Rights and Privacy Act (FERPA) online training.

About KyCAD:

Founded in 2009, The Kentucky College of Art Design is proud of its success. Core values and principles have helped to shape the institution and our work toward a mission to provide a transformational experience for our students.

As a new independent and licensed college offering a BFA in studio art, we are the only four-year independent college of Art and Design in the Commonwealth of Kentucky. Please visit our website at https://www.kycad.org/ for more information about the College's history, mission, vision, and interdisciplinary approach to teaching and learning for art and design.

The Kentucky College of Art Design is committed to a diverse and inclusive workforce by ensuring all our students, faculty, and staff work in an environment of openness and acceptance. We strive to foster a community where people of all backgrounds, identities, and perspectives can feel secure and welcome. We also value the well-being of each of our employees and are dedicated to creating a healthy place to work, learn and live.

Diversity, Equity, Inclusion, and Belonging Statement (DEIB)

At the Kentucky College of Art Design we value, appreciate, and respect the diversity of our faculty, staff, trustees, volunteers, and the students we are so privileged to serve. We work to maintain an inclusive environment at the heart of our campus. Our community understands and reflects the inherent dignity of the human person and respects all individuals accordingly.

Our culture of respect encompasses inclusion. We integrate the diverse backgrounds, characteristics, and skills inherent in every person to help us live our values, meet our organizational goals, and provide a pathway to a creative and productive life through an undergraduate education in the contemporary arts.

Salary : $78,000 - $80,000