Marketing Manager – LaunchNET

Job Title:

Marketing Manager – LaunchNET

Kent Campus - Kent, OH

Salary:

$42,357 - $46,831

Basic Function:

Develop and execute LaunchNET's promotional strategy, social media strategy and coordination with other programs in the region. Manage the development, administration/execution and marketing of a variety of LaunchNET events on campus and around the region. Reports to the Assistant Director, LaunchNET.

THIS POSITION DOES NOT HAVE THE ABILITY TO WORK REMOTE.

Additional Basic Function – if applicable:

Examples of Duties:

Duties/essential functions may include, but not be limited to, the following:

Manage the development, administration/execution of marketing and promotions strategy to maintain high awareness and understanding of LaunchNET among students, faculty/staff, alumni and local community entrepreneurship and business communities.

Develop and manage a variety of LaunchNET events, including but not limited to competitions, conferences, webinars, education/panel discussions, luncheons and events associated with entrepreneurship initiatives on campus and around the region.

Develop budgets for execution of entrepreneurship strategy; organize alternative strategies and prioritize efforts to maximize return if budgets are limited – including grass root level efforts.

Collaborate with the LaunchNET team to coordinate and execute LaunchNET's social media strategy including efforts on Instagram, LinkedIn, YouTube, podcast, blogs and any future developed outlets.

Update social media to regularly incorporate new information including but not limited to: upcoming events, newsworthy happenings, LaunchNET in the news, entrepreneur backgrounds or biographies, recognition and achievements of entrepreneurs and/or staff.

Coordinate with University Libraries' Communications Office to ensure consistency of promotion, particularly on joint events. Design, execute and disseminate regular electronic communications highlighting the operations and successes of LaunchNET.

Manage Web content.

May serve on various committees.

Perform related duties as assigned.

Additional Examples of Duties – if applicable:

Minimum Qualifications:

Bachelor’s degree in a related field of study and a minimum of three years of progressively responsible experience with developing and implementing marketing campaigns with a focus on digital strategy and design.

License/Certification:

Knowledge Of:

Marketing and event planning and management *
Program planning / project management *
Emerging marketing trends and standards *

Skill In:

Written, verbal and interpersonal communication, including public speaking and group presentation *
Use of Microsoft Office Suite and other applicable software *
Organizing information and projects *

Adhering to deadlines*

Ability To:

Provide leadership and direction *
Relate to a diverse client, stakeholder base including students, faculty, board members, alumni and the broader community *
Analyze and develop a variety of problem solving techniques to assess needs and the ability to determine alternative viable courses of action *
Implement / deliver group presentations *
Possess considerable attention to detail and maintain a high customer-focus with contacts *
Multi-task while managing multiple projects and assignments to meet deadlines within budget *
Stay current with online marketing, social media and search engine optimization techniques

Preferred Qualifications – if applicable:

Assessments:

Asterisk (*) indicates knowledge, skills, abilities which require assessments

Working Conditions / Physical Requirements:

Working Schedule:

Additional Information:

Must pass a security check.

For official job descriptions, visit www.kent.edu/hr.

Kent State University is committed to creating a community that is culturally and intellectually diverse and to attracting and retaining a diverse staff. We strive to create and maintain working and learning environments that respect differences, and are inclusive, welcoming, respectful and kind.

We are an equal opportunity employer and are committed to non-discrimination to employ and advance qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status. We comply with VEVRAA and Section 503 of the Rehabilitation Act and provide reasonable accommodations to qualified individuals with disabilities.”

Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco is not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international. For additional details, visit www.kent.edu/smoke-free<http://www.kent.edu/smoke-free>.

Disclaimer:

The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.