Marketing Manager

Basic Function:

Develop and execute LaunchNET's promotional strategy, social media strategy and coordination with other programs in the region. Manage the development, administration/execution and marketing of a variety of LaunchNET events on campus and around the region. Reports to the Assistant Director, LaunchNET.

Physical Location: Kent Campus - Kent, OH 

This is an in-person position.

Salary:

$42,357 - $46,831

Duties/essential functions may include, but not be limited to, the following: 

• Manage the development, administration/execution of marketing and promotions strategy to maintain high awareness and understanding of LaunchNET among students, faculty/staff, alumni and local community entrepreneurship and business communities.
• Develop and manage a variety of LaunchNET events, including but not limited to competitions, conferences, webinars, education/panel discussions, luncheons and events associated with entrepreneurship initiatives on campus and around the region.
• Develop budgets for execution of entrepreneurship strategy; organize alternative strategies and prioritize efforts to maximize return if budgets are limited – including grass root level efforts.
• Collaborate with the LaunchNET team to coordinate and execute LaunchNET's social media strategy including efforts on Instagram, LinkedIn, YouTube, podcast, blogs and any future developed outlets.
• Update social media to regularly incorporate new information including but not limited to: upcoming events, newsworthy happenings, LaunchNET in the news, entrepreneur backgrounds or biographies, recognition and achievements of entrepreneurs and/or staff.
• Coordinate with University Libraries' Communications Office to ensure consistency of promotion, particularly on joint events. Design, execute and disseminate regular electronic communications highlighting the operations and successes of LaunchNET.
• Manage Web content.
• May serve on various committees.
• Perform related duties as assigned.

Minimum Qualifications:

• Bachelor’s degree in a related field of study and a minimum of three years of progressively responsible experience with developing and implementing marketing campaigns with a focus on digital strategy and design.

Knowledge Of:

• Marketing and event planning and management *
• Program planning / project management *
• Emerging marketing trends and standards *

Skill In:

• Written, verbal and interpersonal communication, including public speaking and group presentation *
• Use of Microsoft Office Suite and other applicable software *
• Organizing information and projects *
• Adhering to deadlines*

Ability To:

• Provide leadership and direction *
• Relate to a diverse client, stakeholder base including students, faculty, board members, alumni and the broader community *
• Analyze and develop a variety of problem solving techniques to assess needs and the ability to determine alternative viable courses of action *
• Implement / deliver group presentations *
• Possess considerable attention to detail and maintain a high customer-focus with contacts *
• Multi-task while managing multiple projects and assignments to meet deadlines within budget *
• Stay current with online marketing, social media and search engine optimization techniques

Asterisk (*) indicates knowledge, skills, abilities which require assessments

Preferred Qualifications – if applicable:

• Knowledge of entrepreneurship or start-up businesses.
• Knowledge of The Northeast Ohio Entrepreneurship Ecosystem.

Deadline to Apply: April 30, 2026