Business Development Representative

Position Overview:

As a pivotal member of the sales team, the Business Development Representative is responsible for identifying, engaging, and converting new or underperforming accounts into revenue-generating customers. Acting as an ambassador of Kennicott, the BDR focuses on customer acquisition and reactivation.

This role is salaried and does not involve day-to-day order fulfillment, which is handled by the Operations team. Once an account reaches a designated performance threshold, ownership transitions to the Key Account Manager (KAM).

Key Responsibilities:

1. Lead Generation & Prospecting:

• Qualify leads from marketing campaigns as sales opportunities.
• Proactively seek new business through cold calls, emails, and referrals.
• Participate in trade shows and industry expos to generate new business.

2. Account Development: 

• Identify customer needs and tailor solutions accordingly.
• Customize presentations and proposals in collaboration with Marketing.
• Build trust and establish long-term relationships during onboarding and ramp-up.

3. Customer Engagement:

• Set up meetings between prospects and internal stakeholders.
• Serve as the primary contact during the early stage of account activation.
• Conduct in-person customer visits to validate sales potential, assess fit, and build early-stage rapport prior to account handoff. 
• Ensure a warm handoff to the KAM once account performance is consistent.

4. Internal Collaboration:

• Liaise with Central Purchasing, Ecommerce, and Marketing.
• Coordinate on product availability, pricing, and promotions.

5. Reporting:

•  Track lead conversion, account progress, and report results weekly/monthly.

Required Skills/Abilities:

• Exceptional communication and interpersonal skills.
• Strong organizational and presentation skills.
• Experience in sales prospecting and lead development.
• Ability to travel within the regional market.
• Proficiency in Microsoft Office and CRM tools.
• Able to lift up to 25 pounds.
• Hybrid role
• Wholesale floral or floral industry experience strongly preferred

Salary : $40,000 - $65,000