What are the responsibilities and job description for the Brand Manager position at KellyOCG?
Contract Duration: 6 months
Hybrid (3 days on-site) in Wilmington, DE
Pay Rate: $74/hour
As an Omnichannel Strategist, you'll be responsible for delivering a sound strategic approach to the customer experience across digital and non-digital channels, focusing on personalized campaigns that support brand objectives and compliance requirements. You will partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities. You will continuously monitor and evaluate brand campaigns for data-driven performance optimizations.
Your strong business acumen and expertise in leveraging a unified strategy to create innovative omnichannel campaigns will be crucial in delivering impactful customer experiences that drive business results. In this role, you will:
- Collaborate with internal stakeholders to educate and advise on Healthcare Professional (HCP) and consumer experiences, omnichannel strategies, and advanced campaign capabilities.
- Design and implement connected campaigns that support brand strategic priorities.
- Continuously monitor and evaluate campaign performance, providing data-driven recommendations for optimization.
- Leverage your business acumen and expertise to develop and execute innovative, unified omnichannel strategies that enhance customer engagement and drive business outcomes.
Essential Skills/Experience:
- Bachelor’s Degree or equivalent experience
- 5-7 years of experience in a relevant Marketing or Strategy role
- Proven track record in delivering integrated marketing programs with measured outcomes
- Knowledge of digital and non-digital channels such as: media, email, SMS, web, direct mail, print, SEM, social, salesforce, events
- Ability to lead and influence strategic recommendations, solutions, optimizations, and decisions
- Measurement & analytics with focus on strategic insights to inform optimization strategies
- Proven track record of leading teams without positional authority
Desirable Skills/Experience:
- Advanced Degree in a relevant field
- Demonstrated leadership and coordination of cross-functional teams to deliver single cohesive strategy
- Healthcare/Pharmaceutical marketing experience with focus on personal and non-personal promotional channels
- Media/Advertising agency experience
- Familiarity with agile ways of working
- Business requirement gathering experience
- Customer relationship management (CRM) experience
Salary : $74