What are the responsibilities and job description for the Off-Page SEO Specialist position at KDCI?
Job Summary
KDCI Outsourcing is seeking an Off-Page SEO Specialist with proven experience building high-quality backlinks for the US market. This role is responsible for executing white-hat, Google-compliant link-building strategies, managing outreach and backlink acquisition, and improving organic search performance through sustainable SEO practices.
Key Responsibilities
Backlink Strategy & Acquisition
Develop and execute link-building strategies targeting high-authority websites, primarily within the US market.
Identify and pursue backlink opportunities through guest posting, editorial placements, digital PR, resource pages, HARO/Connectively, broken link building, and niche edits.
Build and manage a consistent pipeline of backlink prospects using tools such as Ahrefs, Semrush, and Moz.
Outreach & Relationship Management
Write personalized outreach emails to secure backlink placements and partnerships.
Build and maintain relationships with webmasters, editors, bloggers, journalists, and publishers across relevant industries.
Manage and expand a network of trusted publishing contacts for ongoing backlink opportunities.
Quality Control & Compliance
Evaluate backlink opportunities based on domain authority, topical relevance, traffic quality, spam score, and editorial standards.
Ensure all SEO and link-building activities comply with Google Webmaster Guidelines and white-hat SEO practices.
Conduct backlink audits and identify toxic or spammy links for disavowal when necessary.
Reporting & Performance Analysis
Monitor and report on backlink acquisition KPIs, including links built, domain diversity, DR/DA benchmarks, anchor text distribution, and ranking impact.
Prepare monthly SEO performance reports with actionable insights and recommendations.
Utilize Google Search Console, Ahrefs, and Semrush to monitor backlink health and campaign performance.
Collaboration
Work closely with content and marketing teams to align link-building initiatives with SEO and brand strategies.
Contribute ideas for linkable assets, digital PR campaigns, data-driven content, and outreach initiatives.
Job Requirements
2–3 years of hands-on experience in off-page SEO and link building in an agency or in-house environment.
Proven experience building backlinks for the US market.
Demonstrated success acquiring backlinks from websites with DR 40 and measurable organic traffic.
Strong proficiency using Ahrefs, Semrush, and Moz for prospecting, backlink audits, and competitor analysis.
Solid understanding of anchor text strategy, topical authority, link equity flow, and link velocity.
Experience using Google Disavow Tool and identifying toxic backlinks.
Strong understanding of Google link scheme policies and white-hat SEO methodologies.
Experience with editorial outreach, digital PR, resource link building, HARO, broken link building, and linkable asset campaigns.
Familiarity with E-E-A-T principles and their impact on SEO performance.
Excellent written communication and outreach skills.
Strong analytical, organizational, and reporting abilities.
Ability to manage multiple campaigns and deadlines independently.
Nice to Have
Experience building backlinks across international markets such as UK, AU, CA, or EU.
Background in digital PR and securing journalist mentions or editorial citations.
Experience working in competitive industries such as SaaS, finance, legal, health, or eCommerce.
Experience managing freelancers or small link-building teams.