Sales Director

We are working with a clean label, natural food company that is looking for a driven Sales Director to be an integral part of their growing team. This position will continue to expand & build retailer relationships in the snack category, while managing their national broker and distributor relationships. If you are a results-oriented sales leader who thrives in entrepreneurial environments with a background in natural/conventional sales please contact us!

Job Responsibilities:

• Develop and execute a commercial strategy that drives profitable top-line revenue and market share growth.
• Lead strategic sales leadership across all channels, including Natural, Grocery, Mass and Club, ensuring cohesive growth and market expansion.
• Provide strategic direction to brokers, and distributors to ensure consistent execution of brand plans across all trade channels.
• Identify and evaluate new market opportunities, including emerging channels to diversify revenue streams and drive strategic growth.
• Strengthen relationships with key retail partners, brokers, and distributors to expand distribution and improve shelf positioning.
• Lead the standardization and optimization of go-to-market playbooks across multiple verticals, ensuring that sales strategies are consistently tailored for each target market and customer segment.
• Leverage syndicated data to track performance, optimize pricing, and enhance category leadership.
• Provide consistent pre and post analysis of accounts on-going performance by utilizing syndicated data and broker/distributor sales reports.
• Manage trade spend efficiency and ROI to optimize promotional investments and improve profitability.
• Keep abreast of all competitive and other relevant information in each account and provide consistent feedback to management team.
• Conduct regular business reviews and category analysis with customers to monitor brand performance, build meaningful relationships, re-affirm strategies to optimize business and the value that is created for our customer.
• Collaborate with customer, broker, and team to ensure plans are implemented and execution is consistent with expectations.
• Partner with Finance to develop budgets, forecast revenue, and ensure cost-effective commercial initiatives.
• Work closely with Operations & Supply Chain to align demand planning and inventory strategies with sales growth.
• Collaborate with CEO & Board on commercial growth plans, ensuring transparency and alignment on strategic priorities.

Required Skills/Qualifications:

• 5 years of regional account sales management experience within the CPG industry. Center Store and Deli experience a plus
• 3 years of Broker and Distributor management experience
• Fact based selling using syndicated data sources such as IRI, Nielsen, or Spins with a data driven mindset
• Proven analytical and category management skills including but not limited to post analysis of promotions, space management, and days of supply.
• Thrives in a team atmosphere
• Planning, P&L management, and change management are all a plus.
• Excellent computer skills (Word, Excel, and PowerPoint) a must
• Travel is necessary with some months requiring up to 40%, occasionally requiring air travel; must have a valid driver’s license.
• Experience developing and executing go-to-market strategies that expand distribution, increase brand awareness, and drive market share.
• Cross-functional collaboration expertise, with the ability to align Sales, Marketing, Finance, and Operations to achieve commercial and overall business objectives.
• Understanding of retail landscape, including broker and distributor strategies.
• Ability to balance strategic vision with hands-on execution, ensuring both long-term growth and short-term business performance.
• Financial acumen, with the ability to analyze P&L statements, ROI by customer, and trade spend effectiveness to drive profitable growth.