What are the responsibilities and job description for the Channel Metadata Analyst position at Katalyst Healthcares & Life Sciences?
Job Description:
The Channel Metadata Analyst supports client's Digital Lab with day-to-day management, oversight, and optimization of marketing Metadata and digital operational programs. This role will also cover aspects of Email Rental, Preference Centre management, and dashboard/data operations.
Responsibilities:
- Lead daily operations, including metadata tagging and dashboard management across complex brand programs, ensuring accuracy and on-time execution.
- Collaborate with internal stakeholders and agencies to maintain updated content, align processes, and uphold data management standards.
- Utilize Salesforce (CPMT) for metadata activities.
- Perform data querying, analysis, and process automation using SQL.
- Develop and maintain documentation such as playbooks, guides, and RACI matrices.
- Onboard cross-functional/agency teams on workflows and operational processes.
- Partner with teams to gather requirements, test, and verify data inputs/outputs/.
- Drive standardization, automation, and process improvements to enable greater efficiency.
- Troubleshoot issues, identify root causes, and implement corrective actions with partners.
- Design, update, and maintain dashboards/operational reports using Smartsheet, Workfront, & Power Bi.
- Oversee and support aspects of Email Rental and Preference Centre workflows and operations.
- Stay current with digital operations best practices and recommend new solutions.
- Communicate clearly and set expectations throughout operational processes.
Requirements:
- Bachelor's degree in business, Marketing, Information Systems, or equivalent experience.
- Experience with digital marketing operations, database/content management, project management.
- Hands-on experience with Smartsheet, Power Bi, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus.
- Exceptional communication and collaboration skills across business and technical teams.
- Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment.
- Proven track record of cross-functional teamwork and driving programs to completion.
- Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).
- Enthusiastic, solution-oriented, and open to new challenges.
Top Skills:
- Experience with digital marketing operations, database/content management, project management.
- Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus.
- Exceptional communication and collaboration skills across business and technical teams.
- Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment.