What are the responsibilities and job description for the Brand Manager - West Coast position at Kalon Aesthetics?
About the Role
We're seeking a dynamic, motivated candidate to lead marketing efforts for the Western region of the Kalon Aesthetics portfolio, inclusive of five center locations and three brands across Washington, California, and Arizona. This role is responsible for owning integrated brand growth initiatives, leveraging brand, search, content, reputation, community, CRM, PR, partnerships, and paid amplification to build durable demand and reduce dependence on paid acquisition over time. This role will operate across creative and performance disciplines and exist within an evolving framework, so flexibility and experience in change management, brand expansion, and rebranding are musts. Team and subject matter leadership are key elements of the role – this individual may manage direct reports and will need to develop and sustain relationships and facilitate knowledge sharing with key individuals, including practice managers and surgeon leaders. The ideal candidate for this role is an established marketer with experience building new brand and marketing engines, plus demonstrated team, agency, and stakeholder leadership. This role will report to and be expected to collaborate with the brand director, translating key insights into actionable marketing plans.
Why Join Us
Kalon Aesthetics is a nationally operating plastic surgery and aesthetics group that partners with physician leaders to drive practice and category growth, offering business expertise, operational resources, and a national platform to streamline functions and deliver world-class patient outcomes. By joining us in our mission, you'll be an integral part of a highly skilled and dynamic team with plenty of opportunities to learn and grow.
CORE RESPONSIBILITIES
- Serve as the strategic lead for Athēnix, Marina Plastic Surgery, and Irvine Plastic Surgery, ensuring alignment with business goals and patient expectations
- Translate performance objectives and business targets into executable marketing plans
- Coordinate and execute initiatives across content, SEO, CRM, social media, paid media, PR, etc. aimed at demand generation and brand durability within target markets
- Own and report on key performance indicators measuring owned and earned demand such as branded search, organic lead contribution, consult volume, and patient retention
- Develop annual and quarterly brand growth plans by market, identifying the highest-leverage opportunities to strengthen brand position
- Champion a unified brand identity while highlighting each location’s unique value and specialties
- Serve as the primary marketing contact for assigned practices and external partners, building trusted relationships with key center stakeholders
- Travel to managed centers on a consistent basis to facilitate projects and strengthen collaboration across the region
- Direct day-to-day priorities across assigned internal resources, agencies, and cross-functional partners to ensure timely execution of regional marketing priorities
- Mentor and support marketing team members to execute skillfully and grow professionally
- Analyze and report channel-level insights and strategic recommendations to marketing leadership
- Lead expansion initiatives such as rebranding and new launches
- Identify new opportunities for brand differentiation and market expansion
Requirements and Qualifications:
- Must be based in California, Washington, or Arizona with the ability and willingness to travel on a monthly basis for 2-5 days at a time
- 3-5 years of progressive experience in broad marketing roles with demonstrated leadership
- Experience supporting multi-location, multi-brand businesses preferred
- Demonstrated experience building owned demand from a low baseline or creating an organic growth engine where one did not previously exist
- Experience interpreting performance data and leveraging it to prioritize brand and demand generation initiatives
- Proven project management and prioritization skills
- High initiative and entrepreneurial mindset
- Strong relationship management skills, communication, and EQ
- Demonstrated problem-solving capability within the scope of growth and marketing
- Comfort operating independently within an evolving company framework
- Proven experience developing integrated, multi-channel marketing campaigns across SEO, email/SMS, social media, and paid advertising
- Proficiency in applications including Canva, Microsoft online suite, Salesforce, Nextech, Google Analytics, Google Ads, and CRM software
- Bachelor’s degree preferred or equivalent experience
- Paid time off and paid holidays.
- Health, dental, and vision insurance (where applicable); life, supplementary, accident, and other insurance options available.
- Opportunities for professional development and career growth.
- $100-$120K/year based on experience/skill level
Equal Opportunity
We are an equal opportunity employer. All employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic.
*Note* All duties and requirements stated above are essential job functions. This job description in no way states or implies that these are the only duties to be performed by the staff occupying this position. Staff members may be required to perform other job-related duties as instructed by their supervisor.
Salary : $100,000 - $120,000