What are the responsibilities and job description for the Marketing Lead position at Kaizen Stackup?
🚀 Marketing Lead & Brand Champion
Location: Kennesaw, GA (On-Site)
Compensation: Competitive Base Performance Bonus Full Benefits
🧠 The Mission
We are an engineering-first company solving some of the toughest challenges in electromagnetics, factory automation, aerospace manufacturing, and mixed reality systems.
We don’t build marketing fluff.
We build real systems that power aircraft production lines, automate precision manufacturing, and equip the world’s most advanced organizations with tools that change how things are made.
Now we need someone to tell that story.
We’re looking for a high-agency Marketing Lead & Brand Champion who can transform breakthrough technical innovation into a bold, dominant market presence.
This is not a “coordinate with the agency” role.
This is a roll-up-your-sleeves, own-the-brand, ship-fast kind of role.
🎯 What You’ll Own
🌐 1. Digital Presence & Technical Storytelling
Website Evolution
You will serve as the product owner of our web presence.
Our site shouldn’t feel like a brochure — it should feel like a deep-tech engine that captures the intensity and precision of what we build.
Social Velocity (LinkedIn & Beyond)
You’ll translate complex breakthroughs in automation and mixed reality into scroll-stopping, high-credibility content that engages decision-makers at aerospace primes, defense innovators, and advanced manufacturers.
If you can turn a precision automation system into compelling content without dumbing it down — you’re our person.
📈 2. Tactical Outreach & Lead Generation
Precision Email Campaigns
You’ll craft high-impact, concise outreach campaigns that open doors with high-value technical prospects. No spam. No fluff. Just sharp communication.
Trade Show Command
Own our presence at major industry events.
From booth narrative and positioning to post-show follow-up strategy, you’ll turn conferences into measurable pipeline.
🧲 3. Employer Brand & Culture Amplification
We want to attract engineers who are tired of mediocrity and want to work on “impossible” problems.
You’ll help document and broadcast our culture — the mission, the grit, the craftsmanship.
The goal? Make top-tier engineering talent actively seek us out.
🔎 Who You Are
🧬 Technically Curious
You don’t need to be an engineer, but you can speak their language.
Electromagnetics, aviation, automation, robotics, manufacturing, mixed reality — these topics excite you, not intimidate you.
⚡ Bias for Action
You don’t wait for a 12-page brief.
You take a conversation, build a strategy, and start executing.
✍️ Exceptional Communicator
Your writing is clean, direct, and powerful.
You hate corporate-speak. You love clarity.
🛠 Builder’s Mindset
You want to build something respected.
Maybe even feared (in a good way).
📊 How Success Is Measured
You’ll be evaluated across both Revenue Impact and Brand Resonance.
💰 Sales & Growth
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Marketing-influenced pipeline
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Target account engagement with aerospace & defense primes
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Faster conversion from cold lead to conversation
📣 Brand & Industry Presence
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Increased organic share of voice on LinkedIn and industry forums
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Higher web traffic, demo engagement, spec downloads, case study views
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Measurable trade show ROI
👥 Employer Branding
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Inbound interest from top-tier engineers
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Strong candidate feedback and brand perception
🗓 Milestones
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First 30 Days: Full brand audit
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First 60 Days: Launch technical storytelling campaign
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First 90 Days: Deliver revamped website experience
🏭 About the Company
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ISO 9001 certified
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Headquartered in Kennesaw, GA
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Specialists in automating large, complex, precision manufacturing systems
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Pioneers in projection-based mixed reality systems used in global aerospace programs
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Decades of experience supporting advanced aircraft production and factory automation
We’ve helped revolutionize manufacturing environments by replacing stacks of drawings with intelligent projection systems — dramatically increasing precision and productivity.
This is a company built by engineers who love solving real problems.
💥 Why Join?
You won’t be marketing another app.
You’ll be shaping the narrative for technologies that define the next generation of aerospace and defense manufacturing.
If you want to:
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Build a brand that serious technical people respect
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Work directly with leadership
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Operate in a high-trust, high-impact environment
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Create something bold in a deep-tech industry
Then this role is for you.
Let’s build something that the industry talks about.