What are the responsibilities and job description for the Paid Search Media Manager position at Kada Recruiting?
Fully remote position. Come and join this strategic, analytically driven, highly collaborative, supportive team with a culture that emphasizes work-life balance; his company has been voted one of the ‘Best Places to Work’ by AdAge two years in a row (2020 and 2021). They are strategic partners to clients that span multiple verticals including QSR/Retail, CPG, Healthcare, Auto, Financial, and more; proactively seeking to evolve/grow their business. Make your mark in a culture of learning and intellectual curiosity that allows for advanced test and learn programs as well as innovative thinking.
As a Search Manager you’re tasked with understanding our client’s business, maintaining advanced knowledge of the search landscape, emerging solutions and can comfortably work directly with clients to articulate strategies that drive business outcomes, communicating regularly with internal account teams and specialists across digital disciplines including programmatic and social media. They are a Search Ads 360 certified agency and have received recognition for search awards.
Requirements
- 6+ years paid search buying experience
- Bachelor’s degree preferred
- Keep informed of relevant issues affecting the paid search and overall digital landscape
- Develop advertising messaging that align with client’s creative strategies and search best practices
- Drive account financial & KPI success to meet or exceed goals
- Advanced Knowledge of search and media landscape tools (Keyword Planner and competitive tools such as SEM Rush, comScore, Kantar, etc.)
- Functional understanding of other digital advertising channels preferred (e.g., SEO, social media, programmatic, display, video, etc.)
- Strong communication skills that can be demonstrated in direct client interactions
- Work with the Reporting & Analytics team to facilitate reporting and analysis
- Review and reconcile media invoices using the agency billing system
- Communicate directly with clients on key accounts regarding strategy, performance outcomes and next steps
- Frequent communication with internal planning teams, specialists across digital disciplines, and representatives from various search vendors (platforms and technologies representatives)
- Develop search media plans inclusive of strategies, tactics, campaign structures, builds and optimization bid strategies across search engines like Google and Bing Ads
- Supervise, mentor and train junior team members
- Other duties may be assigned as is deemed necessary to meet company needs
- Advanced knowledge of the search landscape and platforms: Google Ads, Google Analytics, Bing
- Oversee day-to-day campaign performance, including monitoring, identifying, and bid management
- Google Ads and Microsoft Advertising certified
- Experience using search optimization platforms preferred (e.g., Search Ads 360, Kenshoo)
- Employee management experience
- Knowledge and experience with media intelligence tools such as SEM Rush, comScore, and Keyword Planner
Benefits
- Long Term Disability
- Legal services and identity theft protection
- 401K
- Medical, dental and vision coverage
- Life Insurance
- Fitness club reimbursement
- Professional and personal development allowance
- Generous paid time off and holidays
- AFLAC and Flex Spending Accounts
- EOY medical reimbursement
- Health Advocate healthcare assistance program